Yes, even kids are scanning QR Codes, which means that kids are carrying smartphones. We found evidence of this in our local produce store this week.
Previously, we noticed that Chiquita was labeling their bananas with a QR code that led to their "Ultimate Banana Recipe Contest" http://qrs.ly/r712oo2. Last week, my son walked into the produce store and noticed that the Dole brand of bananas had a QR Code on them. The QR code was also part of a label with one of the Alvin and the Chipmunks characters on it. (We purposely made the QR Codes blurry in this picture out of respect for Dole's campaign and the goodness of the banana.)
When my son went up to the counter with a bunch of Dole bananas, the merchant mentioned that kids were lifting the labels off the bananas and taking them with him. As my son is "QR-aware", he relayed to the merchant that the QR Code pointed to a Chipwreck ringtone site when scanned. There is apparently a different ringtone offered every day. So this was the reason kids were taking the labels off the bananas.
Then my son demonstrated how to scan the QR Code and brought up the Chipwreck site where kids can download a ringtone. This was a very clever QR application and was clearly targeted toward a younger generation or the parents of young children.
Could the use of QR Codes for Kids be a trend for marketers? We, at Webinar Resources, predict that you will see a lot more applications like this one to attract kids. We implemented a QR Code magic ticket for our MyChristmasBook application in 2010. Children in Japan are already scanning QR Codes as a game, but QR Codes were started in Japan in the mid 90's. There is more to come and more to learn in managing the multi-channel mix. http://mobex.me/munk
On December 7th, Webinar Resources produced a webinar with guest speakers, Jay Wilder from Brainshark and Tom Scontras from Glance Networks. The "Mobile Media Made Easy for Marketing, Selling and Learning" webinar was a great success in many ways.
As the content was focused on mobile, we decided to use Glance Network's new mobile screen sharing application as our webinar platform. We set up a hashtag #WebWedDay so the attendees could interact with the presenters. Attendees were able to join the webinar via smartphones and tablets in less than 5 seconds. There was no download required and even Mac users experienced no issues in joining the webinar.
The QR code above was configured to launch our Glance webinar session. Once the QR Code was scanned, the attendee entered their contact information and immediately joined the webinar. Glance provides a Salesforce integration as well so we were able to capture attendees at the webinar "on the fly" who did not register previously.
The same QR Code now points to a replay of Tom Scontras' (Glance Networks) presentation at our Webinar Wednesday event. You can also visit http://mobex.me/1207 to view the replay.
Which brings us to the next best practice. We divided the webinar into two replays as the content provided by each speaker covered great content that could be a separate learning module.
This QR Code launches a replay of Jay Wilder's (Brainshark) presentation - http://mobex.me/1207b
We repurposed the great intro by our moderator, Peter Muir, President of Bizucate and added it to the beginning of both replays. We also posted both replays to the Brainshark Learning Content Network to share with others.
Since we have posted the two replays, I have received viewing notifications daily. One webinar became two great learning modules which will continue to help educate, motivate and grow opportunities for the viewers.
Webinar Resources is excited to host guest speakers from Brainshark and Glance Networks at our next Webinar Wednesday event. This group of experts will show you how to create, share and track mobile content that even small businesses can manage and distribute.
Scan the QR code below and hear what Tom Scontras, Vice President of Sales/Marketing at Glance Networks has to say.
Webinar Resources is excited to host guest speakers from Brainshark and Glance Networks at our next Webinar Wednesday event. This group of experts will show you how to create, share and track mobile content that even small businesses can manage and distribute.
Scan the QR code below and hear what Jay Wilder, Director of Product Marketing for MyBrainshark and SlideShark has to say.
Webinar Resources is excited to host guest speakers from Brainshark and Glance Networks at our next Webinar Wednesday event. This group of experts will show you how to create, share and track mobile content that even small businesses can manage and distribute.
Here's your chance to "Meet the Presenters" and the team behind Webinar Wednesdays before the webinar. Scan the QR code below to begin.
Brainshark has recently released a great app for iPad users -- SlideShark. I did some of the early testing on SlideShark and in the few days that I used it, I closed on an opportunity, supported a meeting when the network went down and created storyboards for our Halloween QR Code application (see the SlideShark image below).
SlideShark is a welcome solution to iPad users who have been struggling in sharing PowerPoint presentation content on their iPads. For those with iPad 2s, you can now share your SlideShark presentation through a projection device.
A Forrester analyst described how he can now take his iPad on the road and leave his laptop behind when making presentations. This is a very simple app and it is there is no cost to download it.
You only need to create a MyBrainshark account to get started. There is no cost for MyBrainshark and you will find the online version of Brainshark (if you are new to it) a very easy solution to create rich media content that you can share with others.
Download SlideShark and you will be in for a pleasant PowerPoint experience on the iPad.
A Halloween adventure with a QR Code gravestone that channels the spirit of several scenes to a delightful story. We cooked up some formulas in our Webinar Resources laboratory and took a different spin on the use of QR Codes that has not been seen by human or zombie eyes.
Produced by Webinar Resources.
Posted through Compendium's "Email to Post" feature.
Learn how blogging brought a soldering company and Samsung together and transformed manufacturing. Blogging can transform your business. Attend Webinar Wednesdays featuring Chris Baggott at Compendium.
While browsing through some recent news articles about how people use the Internet, I learned some interesting things. One study by the Pew Research Center has found that half of all adults in the U.S. now use social network applications. Another study by Wistia indicates that 64% of workers in the U.S. find video content compelling enough that they can't resist watching it at work - 42% even report watching it on their mobile devices in the bathroom! I shudder to think of what the implications are for productivity in the workplace at a time when we badly need to be stronger economically - but that's not the most interesting aspect of the findings to me.
Obviously many people find video content to be very compelling. Why is that so? The Wistia study shows that the #1 reason people are so drawn to video content is that it's easy to share - not what I would have guessed, but when you put that statistic together with the fact that half of all adults in the U.S. are involved with social media, it makes sense. The applications delivering the videos, such as Brainshark or YouTube, have built-in sharing capabilities that are very easy to use and the heavy involvement in social network applications means that there are lots of people available to share favorite content with.
If you own a web site, what does this information mean to you? I think you should add some video content to your multi channel marketing mix if it's appropriate - Webinar Resources can help you create, propagate and promote multimedia through many channels including mobile devices if you need guidance. I also think it's a good idea to make the other content on your web site easy to share. Stay tuned for Part II where I'll show you some examples of how to add social sharing capabilities to your web pages.
Webinar Resources recently supported the production of a technical on-demand presentation that was promoted to engineering groups on LinkedIn. The views of the Brainshark presentation are being monitored to determine if the presentation is an effective lead generation tool that can be adapted for future sale. Early measurements of views indicate a high level of interest and global appeal in the content as depicted in the location view map underneath this presentation. We added a QR Code with a short url http://mobex.me/DSP to promote our multi-channel mix of customer acquisition services. You can view the presentation below, visit the short url or scan the QR code on the title slide.
There are many tradeshows coming up and you will see more QR codes on signs, banners, brochures and on mobile phones. Attendees will be sharing business cards but here is a unique way to offer yours to customers, prospects and colleagues.
Create a complimentary QR code for your mobile business card. The presentation below gives you an introduction to the process. Select the "I'm Ready!" link in the presentation to make your QR mobile business card. Save time, share your contact info and make an impression. It is easy! Are you ready?
Anyone who has traveled has seen the Cracker Barrel restaurants along the highway. They are the perfect place for great food, audio books and gifts.
In my recent visit to a Cracker Barrel, I noticed a promotional item sitting on my table that contained a QR code. When I scanned the QR code with my iPhone, I was directed to Cracker Barrel's Facebook site. QR codes are popping up everywhere and it seems that Cracker Barrel has learned to "crack the QR code" and add fans to their Facebook page with a very welcome invitation.
This blog post was created with Compendium's "Email to Post" feature by Webinar Resources.
Webinar Resources recently was highlighted in Brainshark's Idea Blog. As part of our webinar customer acquisition process, we produce a short trailer that consists of a Brainshark presentation. The webinar trailer is sent out to announce the webinar and capture registrations through a call-to-action slide.
We recently produced a webinar trailer to promote the "Blending Print and Mobile to Deliver Engaging Experiences" Webinar Wednesday event with guest speaker, Bryan Yeager of InfoTrends. The webinar trailer was viewed and tracked and effectively increased the number of registrations for our webinar.
Visit the Brainshark Idea Blog link below to:
- View our webinar trailer at the link below or visit http://mobex.me/webwed - Download the replay of the Print and Mobile webinar (Register to save the date for future webinars and we will send you a link to the replay)
I'm the kind of person who doesn't like to fix things unless they are broken, which is a characteristic sometimes at odds with my job which includes staying abreast of the latest communications technology. I was content with my circa 2004 cell phone until I got an iPhone last year - now I don't know how I got along without it! I usually don't take it to bed with me like some people do, but I prefer to have it close by at most other times.
When I exhibited recently at the 2011 International Route 66 Festival in Amarillo, TX, I was demonstrating some of the marketing potential of mobile devices while promoting our new web site, sell66stuff.com. I invited visitors to the booth to pick up a prize card which I would scan with a 2-D barcode reading application installed on the iPhone. I then showed them the phone's screen which revealed which prize they won. Several visitors to my booth commented on the small white square sticking up out of the top of the iPhone - it was a device that scans credit cards to receive payment, adding cash register to the phone's many other functions. I got into a conversation with a couple of guys about how useful a smartphone is while traveling. For example before even arriving at the festival I had already used it for:
Getting directions
Recording voice notes
Checking Facebook
Reading email
Taking photos
Texting
And yes, even making phone calls!
My intention in writing about this conversation is not to sell iPhones or other smartphones, although I think I inadvertently sold a few at the festival! Rather it is to make you aware that because of it's utility many people are carrying a smartphone, which is a small computer, around with them. Studies show that currently around 1/3 of consumers in the US are voluntarily (and often passionately) making these small computers intimate parts of their lives. This means if you have products you want to market, you aren't limited to reaching potential customers electronically at their desk, you can reach them almost anywhere. Webinar Resources can help you deliver the right content to the right audience at the right time through the right channel - including the mobile channel. Find out how we do it at What We Do.
Neither rain, snow or sleet will keep our recording engineer, Zach, from recording a Webinar Wednesday event.
It was a wet Webinar Wednesday as we had to use the pool terrace to get a good WiFi signal. Unfortunately, it poured down rain. Luckily there was a retractable awning to cover us and the show went on.
We had over 50% of our registrants attending the "Blending Print and Mobile to Deliver Engaging Experiences". InfoTrends Senior Analyst, Bryan Yeager, walked a captivated audience through recent research, use cases for mobile and print and shared some of the exciting emerging technologies that will continue to grow opportunities for blending print and mobile.
Bryan, thank you for an engaging experience!
When you want to drive customer acquisition and create engaging webinar experiences, turn to the trusted experts and pioneers in the industry, Webinar Resources. We are your webinar resource.
"This blog post was created through Compendium's Email to Post feature."
Mark Rice Managing Director Webinar Resources 314.385.5211 o 314.662.6014 m markrice@riceresources.com @webinarresource
On December 7th, Webinar Resources produced a webinar with guest speakers, Jay Wilder from 
This QR Code launches a replay of Jay Wilder's (Brainshark) presentation - 
Anyone who has traveled has seen the Cracker Barrel restaurants along the highway. They are the perfect place for great food, audio books and gifts.
Neither rain, snow or sleet will keep our recording engineer, Zach, from recording a Webinar Wednesday event.
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