We have launched many personalized marketing campaigns for our customers using personalized images to drive customer acquisition for their events. This is what we do best- "help put butts in seats", whether they are virtual in a webinar or live at a trade show. Everyone wants an audience and face time with a prospect or customer to make that sale.
Part of our marketing strategy is to continue to build our "opt-in" list of prospects, customers and partners that receive our marketing communications. You can't always rely on your sales organization to bring in the audience. You need to reach out to the community using tools like social media, press releases, and post your communications where the customer is. This is why we recently created a Facebook site for Webinar Resources.
We always use our solutions to create new and innovative campaigns and this time we are inviting the general population to participate. After receiving emails from Rockler Woodworking and Hardware, I decided our company should do something special for Father's Day. So here is the offer.
Carve out a personalized image to a special Dad. Join our Webinar Resources newsletter list and we will carve a special Father's name in our online eCard. What could be more of a lasting gift then a virtual hand carved message? Registration ends after June 16, 2009.
I had the great pleasure of presenting at the Northeast by Rail 2012 Conference in West Springfield, MA in the past week. This was the first of many "Mobile Media Made Easy" learning events that you will be hearing about and hopefully attending this year.
Northeast by Rail consists of owners and operators of scenic railroads in ten states. I met folks running excursions from Cooperstown, NY to White River Junction in Vermont. They were all very excited to learn more about QR Codes and how they could use them to promote their exciting train excursions. It was exciting for me to learn that the history and heritage of the old railroad still lives on and is available to people of all ages. I also learned that the rails of the Northeast have been restored since the damage of Hurricane Irene and the scenic railroads are ready for business.
This was also the first time I used our partner Brainshark application, SlideShark, with an iPad 2 connected to a projector. I could not believe how easy it was to connect and project. This presentation setup is ideal for demonstrating QR Codes. I was practically as amazed as the audience when I first scanned a QR Code from the iPad 2 and the destination appeared on the screen. Everyone saw the same content magically appear as I hovered the iPad 2 over a sample QR Code.
The Slideshark application is also ideal for presenting slide content containing QR Codes. Members of the audience were able to scan the QR codes projected on the wall with their smartphones.
After the presentation, we created some sample QR Codes with our MobExMe QR Code creator. We also created some sample mobile contact pages using our Quick ContactMe Now landing pages created with ExactTarget. This really was a "Mobile Media Made Easy" experience.
Northeast by Rail promoters planned the conference around the "Big E" train show in West Springfield, MA over the weekend. I had an opportunity to catch up with my fellow fiddler, Mark, and we entertained folks at the organization's booth with a variety of train tunes, including "I've Been Working on the Railroad".
Webinar Resources is looking forward to presenting future "Mobile Media Made Easy" learning events that are designed to help businesses grow with Multi-channel marketing. It is easy to get started with SlideShark. You just download SlideShark from the App Store and create a free MyBrainshark account -- the Easy, Free Way to Make Online Video.
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Yes, even kids are scanning QR Codes, which means that kids are carrying smartphones. We found evidence of this in our local produce store this week.
Previously, we noticed that Chiquita was labeling their bananas with a QR code that led to their "Ultimate Banana Recipe Contest" http://qrs.ly/r712oo2. Last week, my son walked into the produce store and noticed that the Dole brand of bananas had a QR Code on them. The QR code was also part of a label with one of the Alvin and the Chipmunks characters on it. (We purposely made the QR Codes blurry in this picture out of respect for Dole's campaign and the goodness of the banana.)
When my son went up to the counter with a bunch of Dole bananas, the merchant mentioned that kids were lifting the labels off the bananas and taking them with him. As my son is "QR-aware", he relayed to the merchant that the QR Code pointed to a Chipwreck ringtone site when scanned. There is apparently a different ringtone offered every day. So this was the reason kids were taking the labels off the bananas.
Then my son demonstrated how to scan the QR Code and brought up the Chipwreck site where kids can download a ringtone. This was a very clever QR application and was clearly targeted toward a younger generation or the parents of young children.
Could the use of QR Codes for Kids be a trend for marketers? We, at Webinar Resources, predict that you will see a lot more applications like this one to attract kids. We implemented a QR Code magic ticket for our MyChristmasBook application in 2010. Children in Japan are already scanning QR Codes as a game, but QR Codes were started in Japan in the mid 90's. There is more to come and more to learn in managing the multi-channel mix. http://mobex.me/munk
On December 7th, Webinar Resources produced a webinar with guest speakers, Jay Wilder from Brainshark and Tom Scontras from Glance Networks. The "Mobile Media Made Easy for Marketing, Selling and Learning" webinar was a great success in many ways.
As the content was focused on mobile, we decided to use Glance Network's new mobile screen sharing application as our webinar platform. We set up a hashtag #WebWedDay so the attendees could interact with the presenters. Attendees were able to join the webinar via smartphones and tablets in less than 5 seconds. There was no download required and even Mac users experienced no issues in joining the webinar.
The QR code above was configured to launch our Glance webinar session. Once the QR Code was scanned, the attendee entered their contact information and immediately joined the webinar. Glance provides a Salesforce integration as well so we were able to capture attendees at the webinar "on the fly" who did not register previously.
The same QR Code now points to a replay of Tom Scontras' (Glance Networks) presentation at our Webinar Wednesday event. You can also visit http://mobex.me/1207 to view the replay.
Which brings us to the next best practice. We divided the webinar into two replays as the content provided by each speaker covered great content that could be a separate learning module.
This QR Code launches a replay of Jay Wilder's (Brainshark) presentation - http://mobex.me/1207b
We repurposed the great intro by our moderator, Peter Muir, President of Bizucate and added it to the beginning of both replays. We also posted both replays to the Brainshark Learning Content Network to share with others.
Since we have posted the two replays, I have received viewing notifications daily. One webinar became two great learning modules which will continue to help educate, motivate and grow opportunities for the viewers.
Webinar Resources is excited to host guest speakers from Brainshark and Glance Networks at our next Webinar Wednesday event. This group of experts will show you how to create, share and track mobile content that even small businesses can manage and distribute.
Scan the QR code below and hear what Tom Scontras, Vice President of Sales/Marketing at Glance Networks has to say.
Webinar Resources is excited to host guest speakers from Brainshark and Glance Networks at our next Webinar Wednesday event. This group of experts will show you how to create, share and track mobile content that even small businesses can manage and distribute.
Scan the QR code below and hear what Jay Wilder, Director of Product Marketing for MyBrainshark and SlideShark has to say.
Webinar Resources is excited to host guest speakers from Brainshark and Glance Networks at our next Webinar Wednesday event. This group of experts will show you how to create, share and track mobile content that even small businesses can manage and distribute.
Here's your chance to "Meet the Presenters" and the team behind Webinar Wednesdays before the webinar. Scan the QR code below to begin.
Brainshark has recently released a great app for iPad users -- SlideShark. I did some of the early testing on SlideShark and in the few days that I used it, I closed on an opportunity, supported a meeting when the network went down and created storyboards for our Halloween QR Code application (see the SlideShark image below).
SlideShark is a welcome solution to iPad users who have been struggling in sharing PowerPoint presentation content on their iPads. For those with iPad 2s, you can now share your SlideShark presentation through a projection device.
A Forrester analyst described how he can now take his iPad on the road and leave his laptop behind when making presentations. This is a very simple app and it is there is no cost to download it.
You only need to create a MyBrainshark account to get started. There is no cost for MyBrainshark and you will find the online version of Brainshark (if you are new to it) a very easy solution to create rich media content that you can share with others.
Download SlideShark and you will be in for a pleasant PowerPoint experience on the iPad.
A Halloween adventure with a QR Code gravestone that channels the spirit of several scenes to a delightful story. We cooked up some formulas in our Webinar Resources laboratory and took a different spin on the use of QR Codes that has not been seen by human or zombie eyes.
Produced by Webinar Resources.
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Learn how blogging brought a soldering company and Samsung together and transformed manufacturing. Blogging can transform your business. Attend Webinar Wednesdays featuring Chris Baggott at Compendium.
Webinar Resources recently supported the production of a technical on-demand presentation that was promoted to engineering groups on LinkedIn. The views of the Brainshark presentation are being monitored to determine if the presentation is an effective lead generation tool that can be adapted for future sale. Early measurements of views indicate a high level of interest and global appeal in the content as depicted in the location view map underneath this presentation. We added a QR Code with a short url http://mobex.me/DSP to promote our multi-channel mix of customer acquisition services. You can view the presentation below, visit the short url or scan the QR code on the title slide.
There are many tradeshows coming up and you will see more QR codes on signs, banners, brochures and on mobile phones. Attendees will be sharing business cards but here is a unique way to offer yours to customers, prospects and colleagues.
Create a complimentary QR code for your mobile business card. The presentation below gives you an introduction to the process. Select the "I'm Ready!" link in the presentation to make your QR mobile business card. Save time, share your contact info and make an impression. It is easy! Are you ready?
Anyone who has traveled has seen the Cracker Barrel restaurants along the highway. They are the perfect place for great food, audio books and gifts.
In my recent visit to a Cracker Barrel, I noticed a promotional item sitting on my table that contained a QR code. When I scanned the QR code with my iPhone, I was directed to Cracker Barrel's Facebook site. QR codes are popping up everywhere and it seems that Cracker Barrel has learned to "crack the QR code" and add fans to their Facebook page with a very welcome invitation.
This blog post was created with Compendium's "Email to Post" feature by Webinar Resources.
Webinar Resources recently was highlighted in Brainshark's Idea Blog. As part of our webinar customer acquisition process, we produce a short trailer that consists of a Brainshark presentation. The webinar trailer is sent out to announce the webinar and capture registrations through a call-to-action slide.
We recently produced a webinar trailer to promote the "Blending Print and Mobile to Deliver Engaging Experiences" Webinar Wednesday event with guest speaker, Bryan Yeager of InfoTrends. The webinar trailer was viewed and tracked and effectively increased the number of registrations for our webinar.
Visit the Brainshark Idea Blog link below to:
- View our webinar trailer at the link below or visit http://mobex.me/webwed - Download the replay of the Print and Mobile webinar (Register to save the date for future webinars and we will send you a link to the replay)
Neither rain, snow or sleet will keep our recording engineer, Zach, from recording a Webinar Wednesday event.
It was a wet Webinar Wednesday as we had to use the pool terrace to get a good WiFi signal. Unfortunately, it poured down rain. Luckily there was a retractable awning to cover us and the show went on.
We had over 50% of our registrants attending the "Blending Print and Mobile to Deliver Engaging Experiences". InfoTrends Senior Analyst, Bryan Yeager, walked a captivated audience through recent research, use cases for mobile and print and shared some of the exciting emerging technologies that will continue to grow opportunities for blending print and mobile.
Bryan, thank you for an engaging experience!
When you want to drive customer acquisition and create engaging webinar experiences, turn to the trusted experts and pioneers in the industry, Webinar Resources. We are your webinar resource.
"This blog post was created through Compendium's Email to Post feature."
Mark Rice Managing Director Webinar Resources 314.385.5211 o 314.662.6014 m markrice@riceresources.com @webinarresource
I had the great pleasure of presenting at the Northeast by Rail 2012 Conference in West Springfield, MA in the past week. This was the first of many "Mobile Media Made Easy" learning events that you will be hearing about and hopefully attending this year.
On December 7th, Webinar Resources produced a webinar with guest speakers, Jay Wilder from 
This QR Code launches a replay of Jay Wilder's (Brainshark) presentation - 
Anyone who has traveled has seen the Cracker Barrel restaurants along the highway. They are the perfect place for great food, audio books and gifts.
Neither rain, snow or sleet will keep our recording engineer, Zach, from recording a Webinar Wednesday event.
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