Driving Acquisition with Press Releases

I have always had success in driving customer acquisition with press releases.   When you post content on "the wire",you get immediate hits.   Your content is picked up by other services - usually search engines.

However, search engines are always looking for good blog content as well which is what Chris Baggott discovered when he was posting blogs regarding email marketing at ExactTarget.

We submitted a press release for a customer webinar that we are producing to a site called "What They Think".   What They Think is a portal dedicated to supporting the digital printing business.   On the same day of our submission, I received a Google Alert that content regarding "webinar resources" was posted on the web.   When I selected the Google Alert link in my email, I was delighted to see the press release for our customer webinar posted on the What They Think site.   This has also happened with Brainshark presentation links that we have posted in press releases.

It is truly amazing how fast the web can work.   I know when I post this blog, Google will again send an alert to me and more hits will come to our press release on What They Think.   What do you think about that?

Comments for Driving Acquisition with Press Releases

Thursday, March 19, 2009 by Carolyn Hasenfratz:: I think press releases are extremely effective and one reason is because those of us out there who need content for blogs and web sites that are news-oriented set up alerts with popular search services as you did so that we get notified when articles with certain keywords are posted. You never know what keywords someone is looking for and what will grab someone. In my opinion time spent creating a press release is time well spent.
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