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The elves at Webinar Resources are busting their buttons as the MyChristmasBook Trailer on MyBrainshark is now the most viewed and most popular Brainshark presentation.  Says Santa, who just read this latest update in the Webinar Newsletter from Webinar Resources, "We are very proud that this on demand presentation has received such wide appeal.   Rudolph told me that "rich media" was the way to reach the masses so I thought I would give it a try."


The MyChristmasBook Trailer has been viewed across the country and across the world.  Webinar Resources launched this campaign to drive lead generation for North Pole IndustryCo.   Every MyChristmasBook online Christmas Photo Story Book contains personalized text, images and audio using a good little boy or girl's name and is delivered on a unique personalized North Pole web page.   Says Jack Frost, CMO in charge of North Pole's lead generation and personalized marketing campaigns, "We hired Webinar Resources to produce the story of Santa Claus and the Lost Dog as they are the experts in demand generation marketing and the theme song has the reindeer tapping their hoofs."

The success of the campaign can be summed up by Mrs. Claus, "Things have gotten a lot more jolly around here now that the old man is coming home from the shop at a decent hour. Thanks to Webinar Resources launching MyChristmasBook.com with their partners ExactTarget, Brainshark, Vontoo and Compendium, Santa is much more productive and best of all, there are no more cold calls which is important in the frozen North.