Everyday we are encountering more social media tools that allow you to quickly share information with others. Today we launched an email campaign for one of our customers that contained a personalized video for the recipients. Each customer received a PURL, a personalized URL, that embedded the customer's name in the video. It was a pretty slick application.
Using ExactTarget, we launched the email movie clips through personalization strings that contained the PURLs. This was an effective lead generation process for driving customer acquisition. Through personalized marketing campaigns, you can capture your reader's interest and move them to take an action.
We are using Brainshark presentations to personalize on demand presentation content and further honing our abilities to deliver a Webinar for ONE.
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