A Tale of Two Webinars -- Growing Daily Views of your Replays

Thursday, January 5, 2012 by Mark Rice
Glance Networks QR CodeOn December 7th, Webinar Resources produced a webinar with guest speakers, Jay Wilder from Brainshark and Tom Scontras from Glance Networks.   The "Mobile Media Made Easy for Marketing, Selling and Learning" webinar was a great success in many ways. 

As the content was focused on mobile, we decided to use Glance Network's new mobile screen sharing application as our webinar platform.   We set up a hashtag #WebWedDay so the attendees could interact with the presenters.   Attendees were able to join the webinar via smartphones and tablets in less than 5 seconds.  There was no download required and even Mac users experienced no issues in joining the webinar. 

The QR code above was configured to launch our Glance webinar session.   Once the QR Code was scanned, the attendee entered their contact information and immediately joined the webinar.   Glance provides a Salesforce integration as well so we were able to capture attendees at the webinar "on the fly" who did not register previously.

The same QR Code now points to a replay of Tom Scontras' (Glance Networks) presentation at our Webinar Wednesday event.  You can also visit http://mobex.me/1207 to view the replay.

Which brings us to the next best practice.   We divided the webinar into two replays as the content provided by each speaker covered great content that could be a separate learning module.  

Brainshark replayThis QR Code launches a replay of Jay Wilder's (Brainshark) presentation - http://mobex.me/1207b

We repurposed the great intro by our moderator, Peter Muir, President of Bizucate and added it to the beginning of both replays.   We also posted both replays to the Brainshark Learning Content Network to share with others.

Since we have posted the two replays, I have received viewing notifications daily.   One webinar became two great learning modules which will continue to help educate, motivate and grow opportunities for the viewers.

Visit our event landing page to learn more.  You can also view the entire webinar on your mobile device by texting replay to 88769.

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