To continue our theme of our recent Webinar Wednesdays event (Post-Event and Follow Up Activities), we sent our participants a personalized Replay Wrap-Up of the entire series of four webinars. We personalized an ExactTarget email with a PURL (personalized URL) using the participant's email address.
By displaying the replays in an ExactTarget landing page, we enabled our participants to select from any presentation without entering their guest book data. As each page is personalized with the participant's attributes, their profile information is automatically updated in the presentation guest book. As a result, multiple replays were viewed by our participants and we achieved a 24% open rate. The addition of the PURL also improved click through rates much earlier than clicks on past replay emails.
In addition, we provide mobile triggers (QR codes and SMS commands) for the participants to launch the mobile version of the webinar replay. Webinar Resources has recently launched Mobile Replay. You can learn more about these solutions at the link below.
Connect with Customers Wherever They Are and Whenever their Mobile Device is On
By displaying the replays in an ExactTarget landing page, we enabled our participants to select from any presentation without entering their guest book data. As each page is personalized with the participant's attributes, their profile information is automatically updated in the presentation guest book. As a result, multiple replays were viewed by our participants and we achieved a 24% open rate. The addition of the PURL also improved click through rates much earlier than clicks on past replay emails.
In addition, we provide mobile triggers (QR codes and SMS commands) for the participants to launch the mobile version of the webinar replay. Webinar Resources has recently launched Mobile Replay. You can learn more about these solutions at the link below.
Connect with Customers Wherever They Are and Whenever their Mobile Device is On
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