markrice

We predicted it would be just a matter of time.  Those funny little boxes that look like broken mazes (QR Codes) are beginning to pop up everywhere.   Popular in Japan and other countries for years, QR codes are now making a big entry into the U.S.

Some early adopters in merchandising started the US exposure, but the weekly ad from Best Buy this weekend, is going to open the gates to the public that will inquire, scan, question, download and start using QR codes for mobile communications.   Best Buy used an interesting strategy for marketing their products.   The QR codes appeared at the bottom of each of the right page ads of the weekly circular.  Each QR code contained a unique embedded code related to the products on the page.

I visited my local Best Buy store to purchase the Otter iPhone4 case that was advertised.   As I walked in, I noticed the store display that appears in the image to the right.   Best Buy is even offering their own mobile version of a QR Code scanner for the iPhone and Droid smartphones.

Great work Best Buy!  It will now only be a matter of time until more businesses follow your lead in creative multi channel marketing.

Webinar Resources has introduced QR codes this year in our Webinar Wednesdays events and in our recent announcement of Mobile Replay.   Scan our QR code below or visit http://mobex.me/now.