Webinar Resources optimized a Brainshark on demand presentation from a past election for a Florissant, Mo. Mayoral candidate and re-published it for this year's election in Brainshark's new mobile content portal. Three presentations were created to provide mobile access anytime, anywhere from any device that would play streaming media.
Through Webinar Resources' suite of MobexMe mobile optimization services, the mobile content portal was populated with QR Codes, short URLs and links to publish the mobile content through social media channels.
"With our unique partnership and years of experience with the Brainshark rich media platform, we have "blended the best" of our partner offerings to deliver a unique mobile experience for the mobile viewer", says Mark Rice, Managing Director of Webinar Resources.
A splash image of the presentation with a link to the election mobile content portal was delivered and tracked through partner ExactTarget. "Using ExactTarget's powerful tracking and reporting tools, we were able to reveal that the click activity on the presentation image was comparable to the click activity on the candidate's website address in the email", said Rice. Additional voter email addresess were acquired as the presentation was forwarded through viewers using the built-in social media tools in the Brainshark mobile content portal supplied by Webinar Resources.
"This was a multi-channel campaign that utilized email, mobile, social and web to drive voter acquisition", said Rice.
This blog post created through Compendium's "Email to Post" feature.
Through Webinar Resources' suite of MobexMe mobile optimization services, the mobile content portal was populated with QR Codes, short URLs and links to publish the mobile content through social media channels.
"With our unique partnership and years of experience with the Brainshark rich media platform, we have "blended the best" of our partner offerings to deliver a unique mobile experience for the mobile viewer", says Mark Rice, Managing Director of Webinar Resources.
A splash image of the presentation with a link to the election mobile content portal was delivered and tracked through partner ExactTarget. "Using ExactTarget's powerful tracking and reporting tools, we were able to reveal that the click activity on the presentation image was comparable to the click activity on the candidate's website address in the email", said Rice. Additional voter email addresess were acquired as the presentation was forwarded through viewers using the built-in social media tools in the Brainshark mobile content portal supplied by Webinar Resources.
"This was a multi-channel campaign that utilized email, mobile, social and web to drive voter acquisition", said Rice.
This blog post created through Compendium's "Email to Post" feature.
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