markrice

I had the great pleasure of presenting at the Northeast by Rail 2012 Conference in West Springfield, MA in the past week.   This was the first of many "Mobile Media Made Easy" learning events that you will be hearing about and hopefully attending this year.

Northeast by Rail consists of owners and operators of scenic railroads in ten states.   I met folks running excursions from Cooperstown, NY to White River Junction in Vermont.   They were all very excited to learn more about QR Codes and how they could use them to promote their exciting train excursions.  It was exciting for me to learn that the history and heritage of the old railroad still lives on and is available to people of all ages.   I also learned that the rails of the Northeast have been restored since the damage of Hurricane Irene and the scenic railroads are ready for business.

This was also the first time I used our partner Brainshark application, SlideShark, with an iPad 2 connected to a projector.  I could not believe how easy it was to connect and project.   This presentation setup is ideal for demonstrating QR Codes.   I was practically as amazed as the audience when I first scanned a QR Code from the iPad 2 and the destination appeared on the screen.   Everyone saw the same content magically appear as I hovered the iPad 2 over a sample QR Code.

The Slideshark application is also ideal for presenting slide content containing QR Codes.  Members of the audience were able to scan the QR codes projected on the wall with their smartphones.  

After the presentation, we created some sample QR Codes with our MobExMe QR Code creator.   We also created some sample mobile contact pages using our Quick ContactMe Now landing pages created with ExactTarget.  This really was a "Mobile Media Made Easy" experience.

Northeast by Rail promoters planned the conference around the "Big E" train show in West Springfield, MA over the weekend.   I had an opportunity to catch up with my fellow fiddler, Mark, and we entertained folks at the organization's booth with a variety of train tunes, including "I've Been Working on the Railroad".

Webinar Resources is looking forward to presenting future "Mobile Media Made Easy" learning events that are designed to help businesses grow with Multi-channel marketing.  To get started with SlideShark, download the application from the Apple App Store and a create a free SlideShark account.  I also recommend checking out myBrainshark – the Easy, Free Way to Make Online Video.   These are two great "freemium" products that will help you deliver relevant content through reliable channels.

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