Yes, even kids are scanning QR Codes, which means that kids are carrying smartphones. We found evidence of this in our local produce store this week.
Previously, we noticed that Chiquita was labeling their bananas with a QR code that led to their "Ultimate Banana Recipe Contest" http://qrs.ly/r712oo2. Last week, my son walked into the produce store and noticed that the Dole brand of bananas had a QR Code on them. The QR code was also part of a label with one of the Alvin and the Chipmunks characters on it. (We purposely made the QR Codes blurry in this picture out of respect for Dole's campaign and the goodness of the banana.)
When my son went up to the counter with a bunch of Dole bananas, the merchant mentioned that kids were lifting the labels off the bananas and taking them with him. As my son is "QR-aware", he relayed to the merchant that the QR Code pointed to a Chipwreck ringtone site when scanned. There is apparently a different ringtone offered every day. So this was the reason kids were taking the labels off the bananas.
Then my son demonstrated how to scan the QR Code and brought up the Chipwreck site where kids can download a ringtone. This was a very clever QR application and was clearly targeted toward a younger generation or the parents of young children.
Could the use of QR Codes for Kids be a trend for marketers? We, at Webinar Resources, predict that you will see a lot more applications like this one to attract kids. We implemented a QR Code magic ticket for our MyChristmasBook application in 2010. Children in Japan are already scanning QR Codes as a game, but QR Codes were started in Japan in the mid 90's. There is more to come and more to learn in managing the multi-channel mix. http://mobex.me/munk
Previously, we noticed that Chiquita was labeling their bananas with a QR code that led to their "Ultimate Banana Recipe Contest" http://qrs.ly/r712oo2. Last week, my son walked into the produce store and noticed that the Dole brand of bananas had a QR Code on them. The QR code was also part of a label with one of the Alvin and the Chipmunks characters on it. (We purposely made the QR Codes blurry in this picture out of respect for Dole's campaign and the goodness of the banana.)
When my son went up to the counter with a bunch of Dole bananas, the merchant mentioned that kids were lifting the labels off the bananas and taking them with him. As my son is "QR-aware", he relayed to the merchant that the QR Code pointed to a Chipwreck ringtone site when scanned. There is apparently a different ringtone offered every day. So this was the reason kids were taking the labels off the bananas.
Then my son demonstrated how to scan the QR Code and brought up the Chipwreck site where kids can download a ringtone. This was a very clever QR application and was clearly targeted toward a younger generation or the parents of young children.
Could the use of QR Codes for Kids be a trend for marketers? We, at Webinar Resources, predict that you will see a lot more applications like this one to attract kids. We implemented a QR Code magic ticket for our MyChristmasBook application in 2010. Children in Japan are already scanning QR Codes as a game, but QR Codes were started in Japan in the mid 90's. There is more to come and more to learn in managing the multi-channel mix. http://mobex.me/munk
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