Webinar Resources recently launched MyChristmasBook.com where you can order a personalized, online Christmas Story Photo Book and display a child's name in text and images. We created a Brainshark presentation and have made several versions of the presentation by re-purposing the content. There are now actually four different versions of our Brainshark presentation being used to promote MyChristmasBook.com
Re-purposing content with Brainshark allows you to quickly recreate content for different audiences to drive lead generation. The original version of the Brainshark presentation is embedded in the MyChristmasBook.com main page. We then re-purposed the content and posted it on our Webinar Resources landing page. You will also find some of the latest Compendium webinar replays on our landing page.
There is also a MyChristmasBook Trailer posted at http://www.mybrainshark.com. It has been interesting to watch the popularity of the trailer as it has been viewed across the world.
Finally, we launched an email using ExactTarget today to our newsletter subscribers which provided a more personalized experience with a unique personalized URL or PURL. We call it a unique North Pole webpage address for the kids. You can visit and share my North Pole address to see how personalization works and hear part of the story of Santa Claus and Lost Dog - http://helper.mychristmasbook.com/NorthPole/markrice@riceresources.com.
We found after creating more content for some of the newer Brainshark presentations that we could reuse the content for earlier Brainshark presentations. So our most recent content that we created for our North Pole webpage address has been repurposed to improve the original Brainshark presentation on MyChristmasBook.com.
Launching this campaign using our partner applications from Compendium, Brainshark, ExactTarget and Vontoo has enabled us to blend the best and create an effective lead generation holiday campaign. Visit any of the links and learn more.
Re-purposing content with Brainshark allows you to quickly recreate content for different audiences to drive lead generation. The original version of the Brainshark presentation is embedded in the MyChristmasBook.com main page. We then re-purposed the content and posted it on our Webinar Resources landing page. You will also find some of the latest Compendium webinar replays on our landing page.
There is also a MyChristmasBook Trailer posted at http://www.mybrainshark.com. It has been interesting to watch the popularity of the trailer as it has been viewed across the world.
Finally, we launched an email using ExactTarget today to our newsletter subscribers which provided a more personalized experience with a unique personalized URL or PURL. We call it a unique North Pole webpage address for the kids. You can visit and share my North Pole address to see how personalization works and hear part of the story of Santa Claus and Lost Dog - http://helper.mychristmasbook.com/NorthPole/markrice@riceresources.com.
We found after creating more content for some of the newer Brainshark presentations that we could reuse the content for earlier Brainshark presentations. So our most recent content that we created for our North Pole webpage address has been repurposed to improve the original Brainshark presentation on MyChristmasBook.com.
Launching this campaign using our partner applications from Compendium, Brainshark, ExactTarget and Vontoo has enabled us to blend the best and create an effective lead generation holiday campaign. Visit any of the links and learn more.
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