Scan the Green - QR Codes to Promote St. Patty's Day

Monday, March 21, 2011 by Mark Rice
It may be a wee bit late, but we wanted to share our "Scan the Green" QR Code campaign that we planned and executed to promote one of our favorite local St. Louis restaurants, Oscar's Cafe.    We created a mobile-friendly version of the St. Patty's Day menu on an ExactTarget landing page and included a short Brainshark presentation with a greeting from the owner of the restaurant.  

Scan the Green #QRCode at Oscars Cafe and Webinar Resources
Carolyn Hasenfratz, Creative Director of Webinar Resources and the Scan the Green button.

The waitresses showcased big green "Scan Me" buttons and posters were put up in the doorway and inside of the restaurant.   It was a fun way for patrons and staff to have fun with QR Codes and promote the restaurant.   Everyone who scanned the QR Code went home with contact information about Oscars Cafe on the smartphones.   With Google Analytics and Brainshark reporting, we were able to track when the QR Code was scanned, which smartphone and carrier was used and how many times the Brainshark presentation was viewed.   The event was a great way to introduce QR Codes and demonstrate our "best of blend" solutions and services at Webinar Resources.

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