At Webinar Resources, we produce and deliver short 3-5 minute, rich-media Brainshark presentations that we call "Webinar Trailers", to promote customer webinars. Webinar Trailers are very effective as a conversion tool as you can determine a viewer's interest by the amount of slide content consumed and the duration of time content is viewed.
During our recent campaign to drive audience participation for our upcoming Webinar Wednesdays event, we noticed that many recipients selected the link to the webinar trailer but did not register. We decided to target this list of viewers and remind them that they can still register for the webinar.
Reaching out to the viewers of the webinar trailer paid off as we picked up 10% of the viewers as registrants. Webinar trailers are a great tool to drive the customer acquisition process.
Speaking of webinars, don't miss our third in a series of Webinar Wednesdays events on June 23rd from 1:00 - 2:00 pm. Register at: http://tinyurl.com/webwed623. We look forward to seeing you there.
During our recent campaign to drive audience participation for our upcoming Webinar Wednesdays event, we noticed that many recipients selected the link to the webinar trailer but did not register. We decided to target this list of viewers and remind them that they can still register for the webinar.
Reaching out to the viewers of the webinar trailer paid off as we picked up 10% of the viewers as registrants. Webinar trailers are a great tool to drive the customer acquisition process.
Speaking of webinars, don't miss our third in a series of Webinar Wednesdays events on June 23rd from 1:00 - 2:00 pm. Register at: http://tinyurl.com/webwed623. We look forward to seeing you there.
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