One of our #qrchat colleagues took advantage of our QRCombo offer and created a QR code for her client, Spelman College. Webinar Resources reached out to SocialMMMDiva and worked with their social media team to further enhance the user experience for the QRCombo code produced for the Eighth Annual Spelman's College Women of Color Leadership Conference. You can scan the QR code to see the results.
The QRCombo code was published in the May issue of Black Enterprise Magazine. We are pleased to have supported this prestigious event. We have pinned the QRCombo code to our Pinterest site - http://pinterest.com/mobilemrice/qrcombo/
QRCombo is a unique QR code application that integrates mobile video content with mobile lead generation. The Spelman College QRCombo code launches a Brainshark presentation with embedded video and a Facebook page on the second scan. Tracking of the QRCombo scans is delivered through a personalized ExactTarget landing page. QRCombo is built on the MobExMe platform to support delivery of relevant content through reliable channels.
Almost 42% of the 98 million mobile subscribers in the US are now using smartphones and half of these subscribers are daily consuming a mix of digital content. The mobile screen has become a reliable channel to deliver relevant content to connect, communicate and capture new opportunities.
QR (Quick Response) codes provide a great mobile gateway between the offline and online worlds and more companies are adopting their use to reach out to their mobile audience. However, we continually see QR failures in our weekly #QRchat. Companies that wish to promote their brand or instead "branded" with the hashtag #qrfail or worse, end up in the WTF QR Code website when their execution of QR codes fails.
There really is not a reason to fail when planning and executing QR code campaigns. You just need to follow some simple rules. Webinar Resources has assembled many of these rules and has designed and launched an online training module - "How to Create QR Codes that Deliver Quick Results". We have posted this unique Brainshark presentation on the @Brainshark Learning Content Network. We say unique, as this learning module was designed to allow participants to:
Learn more about creating effective QR codes by seeing examples
Download recent and relevant content with their smartphone during training
View recorded demonstrations of creating QR codes for Brainshark and YouTube mobile videos
View recorded demonstrations of how to scan QR codes that launch Brainshark and YouTube videos
Respond to questions in 5 different quizzes
Create and track their own QR code using our MobExMe platform during the training session
So if you want to be successful with QR codes, then make a small investment of time and money and take this short 27 training module and walk away with knowledge and your own trackable QR code to promote your business.
Webinar Resources was recently presented and recognized with a Brainshark Sharkie award for the best presentation in the myBrainshark Learning Provider category. Brainshark received more than 200 entries for consideration in this year’s competition.
Brainshark’s myBrainshark solution for individuals, offers a catalog of business-related video content that is available for free or for sale. Learning providers such as Webinar Resources are select organizations with subject matter expertise on topics relevant to businesspeople. Using myBrainshark, learning providers produce relevant high-quality video presentation content, which they can promote and sell through the myBrainshark.com site and its partner site, TrainingIndustry.com.
“Webinar Resources is recognized for the creative repurposing and delivery of its Webinar Wednesdays program, including the ability to access the replay via a QR code, short URL or SMS message,” said Joan Babinski, VP of Marketing at Brainshark. “It’s a great example of not only repurposing content, but also providing audiences with a choice of how to experience it from anywhere, including on their mobile devices.”
"We are pleased to be a recipient of a 2012 Sharkie award,” said Mark Rice, Managing Director of Webinar Resources. “We continue to develop and deploy learning and acquisition processes that deliver relevant content through reliable channels. We will soon be delivering a series of ‘Mobile Media Made Easy’ learning modules that focus on successful marketing in a multi-channel world, and look forward to our continued relationship with Brainshark.”
Webinar Resources has recorded and repurposed webinar replay content into effective learning modules, extending global reach for InfoTrends, Bizucate, Compendium, SandhillPR, Brainshark, and Glance Networks.
I received a comment today that anyone can create a QR Code. Yes, but not everyone can create and deliver a successful user experience behind the QR Code that will bring back visitors. Planning, preparation, testing and delivery combined with a relevant "call-to-action are key elements for successful execution. Even major corporations make mistakes when they dip their feet into QR Codes for the first time.
This is part of our discussion that has continued on the LinkedIn Group "QR Codes - Great Ideas". It began with the article published by @Mashable a week ago - "Why QR Codes Won't Last". Many of us in the QR Code community have spoken up this week to educate readers that QR Codes are in an early adoption stage in the U.S. It is not time to declare death to QR Codes as clever entrepreneurs and inventors continue to come up with new and exciting innovations. We just launched QRCombo, an application that combines two destinations into one QR Code - http://mobexme.com/QRCombo
If you search tweets using the words "QR Code", you will see many creative use cases for QR Codes nearly every week. The #qrchat group that meets every Sunday evening (7:00 pm Central) is always reviewing the week's clever and creative QR Code campaigns. You can see some other great sample use cases for QR codes in this on-demand presentation our our partner, Brainshark, recently produced - "Brainshark and QR Codes".
From my perspective, the best user experiences are the ones designed for multi-smartphone users from two (Scandinavian Airlines "Buckle Up for 2") to a community (Dayton, Ohio Scavenger Hunt). QR Codes were designed to connect the offline to the online world but they can also connect a community that will follow your brand. Participation of communities is where the greatest penetration and impact can be made for QR Code adoption and that is where we focus our services to help our customers to share and build their brand.
Want to learn more, do more and provide more experiences with QR Codes? Host a Mobile Media Made Easy workshop for your group, company or association. Visit http://mobex.me/mmmelearn to contact us at Webinar Resources and schedule a session.
I had the great pleasure of presenting at the Northeast by Rail 2012 Conference in West Springfield, MA in the past week. This was the first of many "Mobile Media Made Easy" learning events that you will be hearing about and hopefully attending this year.
Northeast by Rail consists of owners and operators of scenic railroads in ten states. I met folks running excursions from Cooperstown, NY to White River Junction in Vermont. They were all very excited to learn more about QR Codes and how they could use them to promote their exciting train excursions. It was exciting for me to learn that the history and heritage of the old railroad still lives on and is available to people of all ages. I also learned that the rails of the Northeast have been restored since the damage of Hurricane Irene and the scenic railroads are ready for business.
This was also the first time I used our partner Brainshark application, SlideShark, with an iPad 2 connected to a projector. I could not believe how easy it was to connect and project. This presentation setup is ideal for demonstrating QR Codes. I was practically as amazed as the audience when I first scanned a QR Code from the iPad 2 and the destination appeared on the screen. Everyone saw the same content magically appear as I hovered the iPad 2 over a sample QR Code.
The Slideshark application is also ideal for presenting slide content containing QR Codes. Members of the audience were able to scan the QR codes projected on the wall with their smartphones.
After the presentation, we created some sample QR Codes with our MobExMe QR Code creator. We also created some sample mobile contact pages using our Quick ContactMe Now landing pages created with ExactTarget. This really was a "Mobile Media Made Easy" experience.
Northeast by Rail promoters planned the conference around the "Big E" train show in West Springfield, MA over the weekend. I had an opportunity to catch up with my fellow fiddler, Mark, and we entertained folks at the organization's booth with a variety of train tunes, including "I've Been Working on the Railroad".
Webinar Resources is looking forward to presenting future "Mobile Media Made Easy" learning events that are designed to help businesses grow with Multi-channel marketing. To get started with SlideShark, download the application from the Apple App Store and a create a free SlideShark account. I also recommend checking out myBrainshark – the Easy, Free Way to Make Online Video. These are two great "freemium" products that will help you deliver relevant content through reliable channels.
This blog post was created with Compendium's "Email to Post" feature.
On December 7th, Webinar Resources produced a webinar with guest speakers, Jay Wilder from Brainshark and Tom Scontras from Glance Networks. The "Mobile Media Made Easy for Marketing, Selling and Learning" webinar was a great success in many ways.
As the content was focused on mobile, we decided to use Glance Network's new mobile screen sharing application as our webinar platform. We set up a hashtag #WebWedDay so the attendees could interact with the presenters. Attendees were able to join the webinar via smartphones and tablets in less than 5 seconds. There was no download required and even Mac users experienced no issues in joining the webinar.
The QR code above was configured to launch our Glance webinar session. Once the QR Code was scanned, the attendee entered their contact information and immediately joined the webinar. Glance provides a Salesforce integration as well so we were able to capture attendees at the webinar "on the fly" who did not register previously.
The same QR Code now points to a replay of Tom Scontras' (Glance Networks) presentation at our Webinar Wednesday event. You can also visit http://mobex.me/1207 to view the replay.
Which brings us to the next best practice. We divided the webinar into two replays as the content provided by each speaker covered great content that could be a separate learning module.
This QR Code launches a replay of Jay Wilder's (Brainshark) presentation - http://mobex.me/1207b
We repurposed the great intro by our moderator, Peter Muir, President of Bizucate and added it to the beginning of both replays. We also posted both replays to the Brainshark Learning Content Network to share with others.
Since we have posted the two replays, I have received viewing notifications daily. One webinar became two great learning modules which will continue to help educate, motivate and grow opportunities for the viewers.
Webinar Resources is excited to host guest speakers from Brainshark and Glance Networks at our next Webinar Wednesday event. This group of experts will show you how to create, share and track mobile content that even small businesses can manage and distribute.
Here's your chance to "Meet the Presenters" and the team behind Webinar Wednesdays before the webinar. Scan the QR code below to begin.
Brainshark has recently released a great app for iPad users -- SlideShark. I did some of the early testing on SlideShark and in the few days that I used it, I closed on an opportunity, supported a meeting when the network went down and created storyboards for our Halloween QR Code application (see the SlideShark image below).
SlideShark is a welcome solution to iPad users who have been struggling in sharing PowerPoint presentation content on their iPads. For those with iPad 2s, you can now share your SlideShark presentation through a projection device.
A Forrester analyst described how he can now take his iPad on the road and leave his laptop behind when making presentations. This is a very simple app and it is there is no cost to download it.
You only need to create a MyBrainshark account to get started. There is no cost for MyBrainshark and you will find the online version of Brainshark (if you are new to it) a very easy solution to create rich media content that you can share with others.
Download SlideShark and you will be in for a pleasant PowerPoint experience on the iPad.
Webinar Resources recently supported the production of a technical on-demand presentation that was promoted to engineering groups on LinkedIn. The views of the Brainshark presentation are being monitored to determine if the presentation is an effective lead generation tool that can be adapted for future sale. Early measurements of views indicate a high level of interest and global appeal in the content as depicted in the location view map underneath this presentation. We added a QR Code with a short url http://mobex.me/DSP to promote our multi-channel mix of customer acquisition services. You can view the presentation below, visit the short url or scan the QR code on the title slide.
Webinar Resources recently was highlighted in Brainshark's Idea Blog. As part of our webinar customer acquisition process, we produce a short trailer that consists of a Brainshark presentation. The webinar trailer is sent out to announce the webinar and capture registrations through a call-to-action slide.
We recently produced a webinar trailer to promote the "Blending Print and Mobile to Deliver Engaging Experiences" Webinar Wednesday event with guest speaker, Bryan Yeager of InfoTrends. The webinar trailer was viewed and tracked and effectively increased the number of registrations for our webinar.
Visit the Brainshark Idea Blog link below to:
- View our webinar trailer at the link below or visit http://mobex.me/webwed - Download the replay of the Print and Mobile webinar (Register to save the date for future webinars and we will send you a link to the replay)
Webinar Resources is dedicated to providing our customers with the leading mobile applications and solutions that make up our MobexMe product mix. We are pleased to announce that our Mobile Replay solution now provides mobile tracking.
This means that you can now track mobile presentation content and receive email notifications (like below) and view statistics to determine the effectiveness of your presentation. As you can see below, you can now track how many slides are viewed and the amount of time each slide was consumed. You can also track if the viewer advances or skips to particular slides.
Using our MobexMe tools, you can also add guest book data directly to your on demand presentation and track who is viewing your presentation. Launch you personalized mobile marketing campaign from a QR Code or short URL.
No More Cold Calls With Mobile Replay you can determine if you have a warm lead directly from your mobile phone and follow up with an email or a warm call.
Email Notification Received through Enhanced Mobile Tracking
The presentation titled 'Content On Hand and On-Demand' (ID# 772677522) has been viewed.
The following viewing data was collected: Date/Time: 4/15/2011 2:25:33 PM View Type: Mobile Viewing Time: 00:03:38 (of 00:03:46) Number of Slides Viewed: 14 (of 14)
These events occurred during the view: 1. 'Come On!' (listened to 00:00:06 of 00:00:06) 2. 'Keep On!' (listened to 00:00:06 of 00:00:06) 3. 'Game On!' (listened to 00:00:05 of 00:00:05) 4. 'Always On!' (listened to 00:00:05 of 00:00:05) 5. 'On Hand' (listened to 00:00:16 of 00:00:16) 6. 'Introducing' (listened to 00:00:09 of 00:00:09) 7. 'Mobile Replay' (listened to 00:00:21 of 00:00:21) 8. 'Which Communication Would Your Customer Prefer?' (listened to 00:00:17 of 00:00:17) 9. 'Which Communication Would Your Customer Prefer?' (listened to 00:00:09 of 00:00:09) 10. 'Produce Once Play On Many' (listened to 00:00:34 of 00:00:34) 11. 'Sales Scenario' (listened to 00:00:15 of 00:00:15) 12. 'Mobile Replay' (listened to 00:00:14 of 00:00:14) 13. 'Advanced Services' (listened to 00:00:27 of 00:00:27) 14. 'Learn More' (listened to 00:00:34 of 00:00:42)
Webinar Resources optimized a Brainshark on demand presentation from a past election for a Florissant, Mo. Mayoral candidate and re-published it for this year's election in Brainshark's new mobile content portal. Three presentations were created to provide mobile access anytime, anywhere from any device that would play streaming media.
Through Webinar Resources' suite of MobexMe mobile optimization services, the mobile content portal was populated with QR Codes, short URLs and links to publish the mobile content through social media channels.
"With our unique partnership and years of experience with the Brainshark rich media platform, we have "blended the best" of our partner offerings to deliver a unique mobile experience for the mobile viewer", says Mark Rice, Managing Director of Webinar Resources.
A splash image of the presentation with a link to the election mobile content portal was delivered and tracked through partner ExactTarget. "Using ExactTarget's powerful tracking and reporting tools, we were able to reveal that the click activity on the presentation image was comparable to the click activity on the candidate's website address in the email", said Rice. Additional voter email addresess were acquired as the presentation was forwarded through viewers using the built-in social media tools in the Brainshark mobile content portal supplied by Webinar Resources.
"This was a multi-channel campaign that utilized email, mobile, social and web to drive voter acquisition", said Rice.
This blog post created through Compendium's "Email to Post" feature.
Optimizing Training and Marketing for Success in the Social Cloud - March 30th, 1:00 - 2:00 pm
Webinar Resources is trying out Compendium's "Email to Post" application. This short blog was created by sending this email to a personalized Compendium blog email address with our customized QR Code as an attachment. Scan the QR code and view our Brainshark presentation and webinar trailer or visit http://mobex.me/webwed.
It may be a wee bit late, but we wanted to share our "Scan the Green" QR Code campaign that we planned and executed to promote one of our favorite local St. Louis restaurants, Oscar's Cafe. We created a mobile-friendly version of the St. Patty's Day menu on an ExactTarget landing page and included a short Brainshark presentation with a greeting from the owner of the restaurant.
Carolyn Hasenfratz, Creative Director of Webinar Resources and the Scan the Green button.
The waitresses showcased big green "Scan Me" buttons and posters were put up in the doorway and inside of the restaurant. It was a fun way for patrons and staff to have fun with QR Codes and promote the restaurant. Everyone who scanned the QR Code went home with contact information about Oscars Cafe on the smartphones. With Google Analytics and Brainshark reporting, we were able to track when the QR Code was scanned, which smartphone and carrier was used and how many times the Brainshark presentation was viewed. The event was a great way to introduce QR Codes and demonstrate our "best of blend" solutions and services at Webinar Resources.
I opened my Flipboard app on my iPad Friday morning and was greeted with my most recent Facebook post, the iPad2 order announcement and a blog from our "best of blend" partners Brainshark and Compendium. It was like opening my diary and reading about our recent multi-channel marketing activities.
Compendium featured Webinar Resources and our use of QR Codes and I posted a QR code to their blog on our Facebook site. Our Mobile Replay on demand presentation made it to the semi-finals for this year's Brainshark Sharkie awards.
It was also interesting to see the iPad2 announcement as we are researching how the front facing camera could be used to scan QR Codes. Stay tuned for more information on how you can launch our optimized mobile-ready content on the iPad2.
Create and share your own stories with the social media community and they will come back to you when you least expect them.
Webinar Resources invites you to send a QR Gram to your Facebook friends. All you need to do is "Like" our new Webinar Resources Fan page and you can send a QR Gram with a personal message to your Facebook Friends. Visit http://mobex.me/likewr to select the music genre and message you wish to send. This is a great application that we built using our great partner solutions from Brainshark and ExactTarget.
QR codes are popping up everywhere and are being used in all kinds of media. I was recently in Stamford, CT., last week and saw a QR code commercial while pumping gas. The commercial played over and over again so you could prepare your smartphone to scan the QR code.
Exciting news for iPhone and iPad users, our partner Brainshark, just announced an iTunes app for viewing Brainshark presentations on your iPhones and iPads. Scan the QR code or enter the http://mobex.me/now link our your iPhone/iPad and you will find a link to download the app.
We have written a lot about personalized marketing campaigns, mobile Brainshark presentations and social media, but this week I have witnessed the real power of "Community". As we have been promoting our web storybook, "Santa Claus and the Lost Dog" through a blended multi-channel mix, the jolly old elf himself has started following us on our Twitter account - @webinarresource.
It was quite a surprise to see Santa join the mix of conversations about lost dogs, QR codes, magic tickets and of course Santa. I think this is the legal evidence and credibility that was needed in the great Christmas classic, "Miracle on 34th Street", to prove the existence of Santa Claus. If that movie were produced today, the evidence that Santa exists would clearly be a Tweet from the North Pole on everyone's mobile phone.
So Santa, we are pleased and privileged to have you follow us. Now, let's all get together and help Santa find Bella, the Lost Dog and order a child the web storybook at http://www.mychristmasbook.com. To hear a special message from Santa, text Santa to 88769.
"This holiday season, take your child on an adventure." That's how our Brainshark presentation starts on our MyChristmasBook.com site announcing a unique offering for the holidays. Today we added to the adventure by announcing St. Louis-based Stray Rescue will receive $1.00 for every web storybook sold.
Stray Rescue's mission is to rescue dogs off the streets of St. Louis. The organization provides medical attention, food, love and a foster home until a forever home is available.
I visited Stray Rescue today during their "Take a Stray to Work" event where downtown dog lovers picked up a dog to take to work for the day. It was heart warming to see so many neglected dogs nourished back to health and heading out the door for a hopeful adoption. Each of the dogs at Stray Rescue have had an adventure of their own before coming to the center.
We are excited to offer a unique web storybook about "Santa Claus and the Lost Dog" and at the same time support a worthy cause like Stray Rescue. Utilizing technologies and solutions from our partners, Brainshark, Compendium and ExactTarget, we are delivering a truly unique “stocking stuffer” that children will love, families will share and neglected dogs will jump at.
This holiday season, take your child on an adventure that will be memorable.
Webinar Resources has been developing applications around mobile content this year. We have further developed embedded Brainshark presentations, QR code applications, short URL sites and other mobile apps.
We decided to put these technologies together this holiday season and launch the first children's personalized web storybook that blends the paper and digital world into an adventure for children.
The web storybook, "Santa Claus and the Lost Dog", is part fiction and part true. The featured dog in the story, Bella, is a Great White Pyrenees that I was lucky enough to pick up as a rescue dog. I was told to get bread on Craigslist by my wife and came back with a purebred.
Visit http://www.mychristmasbook.com and you can view a short trailer about the web storybook. The adventure begins with a post card from Santa that is requested from the site. The post card is personalized and contains a magic ticket which provides an address and entry to the web storybook. St. Louis-based Stray Rescue, will receive $1 for every web storybook purchased to help support dogs that need medical attention, loving care and a good home.
The web storybook can also be viewed on popular smartphones and the iPad. We believe with the tablet war starting up, there will be more tablets under the Christmas tree (Android CherryPads under $200). Tablets are the next digital children's book of the future.
The magic ticket contains a QR code so any grownups with grownup toys that have cameras that scan QR codes, can view the web storybook "Santa Claus and the Lost Dog" almost anywhere during the holidays.
We believe many children will be entertained this holiday season by delivering web storybooks on new mobile platforms. So give Bella a belly rub and order a unique gift that makes a great stocking stuffer and will deliver hours of fun and discovery for a child.
At Webinar Resources, we produce and deliver short 3-5 minute, rich-media Brainshark presentations that we call "Webinar Trailers", to promote customer webinars. Webinar Trailers are very effective as a conversion tool as you can determine a viewer's interest by the amount of slide content consumed and the duration of time content is viewed.
During our recent campaign to drive audience participation for our upcoming Webinar Wednesdays event, we noticed that many recipients selected the link to the webinar trailer but did not register. We decided to target this list of viewers and remind them that they can still register for the webinar.
Reaching out to the viewers of the webinar trailer paid off as we picked up 10% of the viewers as registrants. Webinar trailers are a great tool to drive the customer acquisition process.
Speaking of webinars, don't miss our third in a series of Webinar Wednesdays events on June 23rd from 1:00 - 2:00 pm. Register at: http://tinyurl.com/webwed623. We look forward to seeing you there.
One of our #qrchat colleagues took advantage of our QRCombo offer and created a QR code for her client, Spelman College. Webinar Resources reached out to SocialMMMDiva and worked with their social media team to further enhance the user experience for the QRCombo code produced for the Eighth Annual Spelman's College Women of Color Leadership Conference. You can scan the QR code to see the results. 
Almost 42% of the 98 million mobile subscribers in the US are now using smartphones and half of these subscribers are daily consuming a mix of digital content. The mobile screen has become a reliable channel to deliver relevant content to connect, communicate and capture new opportunities.
providers such as Webinar Resources are select organizations with subject matter expertise on topics relevant to businesspeople. Using myBrainshark, learning providers produce relevant high-quality video presentation content, which they can promote and sell through the myBrainshark.com site and its partner site, TrainingIndustry.com.
I received a comment today that anyone can create a QR Code. Yes, but not everyone can create and deliver a successful user experience behind the QR Code that will bring back visitors. Planning, preparation, testing and delivery combined with a relevant "call-to-action are key elements for successful execution. Even major corporations make mistakes when they dip their feet into QR Codes for the first time.
I had the great pleasure of presenting at the Northeast by Rail 2012 Conference in West Springfield, MA in the past week. This was the first of many "Mobile Media Made Easy" learning events that you will be hearing about and hopefully attending this year.
On December 7th, Webinar Resources produced a webinar with guest speakers, Jay Wilder from 
This QR Code launches a replay of Jay Wilder's (Brainshark) presentation - 
Webinar Resources is dedicated to providing our customers with the leading mobile applications and solutions that make up our MobexMe product mix. We are pleased to announce that our Mobile Replay solution now provides mobile tracking.
Say a lot with a little.
Webinar Resources invites you to send a QR Gram to your Facebook friends. All you need to do is "Like" our new Webinar Resources Fan page and you can send a QR Gram with a personal message to your Facebook Friends. Visit 
We have written a lot about personalized marketing campaigns, mobile Brainshark presentations and social media, but this week I have witnessed the real power of "Community". As we have been promoting our web storybook, "Santa Claus and the Lost Dog" through a blended multi-channel mix, the jolly old elf himself has started following us on our Twitter account - @webinarresource.
Stray Rescue's mission is to rescue dogs off the streets of St. Louis. The organization provides medical attention, food, love and a foster home until a forever home is available.
Webinar Resources has been developing applications around mobile content this year. We have further developed embedded Brainshark presentations, QR code applications, short URL sites and other mobile apps.
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