Cross media applications

At Webinar Resources we have been producing short 2-3 minute Brainshark presentations as ticklers or "webinar trailers" to promote our series of Webinar Wednesdays events.   Webinar Trailers are a very effective customer acquisition process for engaging and acquiring registrants as they appeal to more modalities than traditional email invitations.

With Webinar Trailers, we can strengthen our marketing message with an on demand presentation that consists of audio, slides and capture a registration at the moment of the viewing of the presentation.   We also can post Webinar Trailers in many different locations - social network applications, webinar newsletters, landing pages and of course link directly to a personalized email.   Using our proven process of selecting the appropriate multi channel mix, we gain the attention needed to capture registrants for our webinars.  

We are now extending the reach of our multi channel marketing to SMS text messages and mobile video.   Registrants and/or past participants can subscribe to our Webinar Wednesdays SMS reminders and alerts by texting to the word "webinar" to short code 88769.   Once the subscriber is added to our list, we can then reach out to them in their preferred communication method with a text reminder.

Soon we will be delivering mobile content to our Webinar Wednesdays SMS subscribers.  Stay tuned for more information in our blog or text "webinar" to 88769 and join our Webinar Wednesdays subscriber list.

Building customer acquisition is all about extending your reach through an effective multi channel mix using cross media applications to drive attendance and list growth for your events.   We have partnered with Peter Muir, and his Bizucate team to communicate these strategies and enable our participants to learn how to develop a marketing plan to drive effective events.   Join us at our next Webinar Wednesdays event on June 23rd, from 1-2pm CDT.   Listen to our webinar trailer and register at:   http://www.brainshark.com/webinarresources/WebWed.  We hope to see you there.

 

Webinar Resources was recently recognized for our unique, personalized, Christmas Story Photo Book application at the second annual Brainshark Sharkie awards.     Our application was selected and recognized at the online Sharkie awards last week among a hundred entries of interactive Brainshark presentations.

You can view a sample Christmas Story Photo Book at the Brainshark Sharkie Gallery.   This presentation is a great example of the use of effective landing pages, cross media applications and on demand presentation content.   We personalized the reading experience for children with personalized text, images and audio in a unique Christmas story about Santa Claus and the Lost Dog.

Readers of our blog have seen some examples of how we have implemented cross media applications to drive the customer acquisition process.   Stay tuned for more creative uses of a multi channel mix of content and solutions that will bring business opportunity to your company.
 

Every year we come up with a creative way of greeting our customers and prospects for the holidays.   Our traditional use of a Brainshark presentation has been well received and has been easy to deploy.

This year, our Creative Director suggested we send out printed holiday cards to our growing list of customers, partners and prospects.   We discussed the idea and decided this would be a good opportunity to create and execute a cross-media campaign linking personalized print media with interactive, personalized digital media on the web.   We also wanted to test the effectiveness of this method as a customer acquisition strategy.

Using specialized image personalization software from XMPie, we produced the image below with our recipients names on the images.    The image was printed on a post card and sent through the U.S. Mail (amazing how fast the mail really is) to our list of recipients.   On the back of each card was a "call to action", a URL to run a customized Brainshark presentation.   When the recipient entered their name in the Brainshark guest book, a personalized ornament appeared with music playing in the background.

Now your name may not be Steven, but if you visit http://www.brainshark.com/webinarresources/holiday and enter Steven as your first name, you will see how the application works.   You can enter your own first name and we might just have your name on the list.

This was the first application ever used to mix printed media with personalized, interactive media in a Brainshark presentation.   We were surprised by the recipients that did visit the link after receiving the post card.   Some of them were prospects that we have been trying to get in front of.  Imagine how your customer might react if they saw their name on a wine bottle or a sail on a boat in an online media application.    Would it catch their attention?   Did we capture yours?