Content is Valuable: Repurpose It With Technology: Part IV

Friday, March 20, 2009 by Carolyn Hasenfratz

Power Point Presentations and Webinars: If you've created a PowerPoint presentation, even if the occasion it was created for is over, it can keep on working for you. Some social media sites include an application that allows you to upload a Power Point presentation to your profile page. If you would like to embed your presentation on your web site, Brainshark can accomplish that for you, plus do a lot more: add narration, music or sounds, questions, polls, guestbooks and more. It will even notify you by email when someone has viewed the presentation.

We have clients for whom we provide webinar services that involve inviting people to the webinar, sending reminder notices out to those who registered, recording the webinar and archiving it as a Brainshark Presentation, and sending out follow up emails that invite attendees to view a replay of the presentation. We are currently working on a proposal which involves making the replays available on a web page. The menu for the replays will have some text describing what the webinar is about, adding valuable keywords to the web page to draw visitors through organic search. In addition, the code that embeds the presentation into the web site will contain a "Share This" link which allows viewers to email the presentation to colleagues. Of course we will include a sign-up form in each presentation for viewers who want to receive invitations to future webinars. Now that is what I call getting the most out of your content!

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