Content is Valuable: Repurpose It With Technology: Part III

Thursday, March 12, 2009 by Carolyn Hasenfratz
Photos: Are you having an open house or exhibiting at a trade show? Those are opportunities to post some photos and allow your contacts to get to know you better. Social media applications such as Facebook can help you get those photos online quickly and in front of an expanded audience.

I upload some of my photos to Facebook. If I want to link to a specific photo album or image from one of my web sites using ordinary HTML links, this is easy to do because Facebook provides a link you can use that is visible to everyone, not just Facebook members. In addition there are several styles of Facebook badge that you can choose from to embed on your web site. I use one that contains a thumbnail image of the last three photos I uploaded. If one of those images grabs the attention of a visitor to my site, they only have to click on the thumbnail to view the whole album it belongs to. Not all businesses have content that lends itself to taking a lot of photos, but many do, such as entertainment, event marketing, or event management.

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