Your website is a valuable tool that can be used in concert with just about any other marketing strategy you care to employ. Do you participate in email marketing or direct mail campaigns? Use your web site to collect subscribers. Are you a presenter or speaker? Archive your presentation content or audio or video of yourself on your web site as on demand presentations. Are you participating in a trade show? Use your web site to invite visitors to your booth. I could go on and on, but you get the idea.

In order to use your web site to leverage your other marketing activities, you need visitors. Search engines are very important for bringing in web site traffic. Your website needs as many incoming links as possible to be competitive in the search engines, and there is no denying it's a lot easier to give yourself a link than to get other people to give you a link. It also helps to have good keywords inside hyperlinks, since text in hyperlinks carries more weight with search engines than plain text.

  If you have a large web site with lots of content that is updated frequently, or more than one web site, you are in a good position to take advantage of those facts about search engines.

One way to do that is by putting a site map on your site if you don't already have one. This is simply a web page with a linked outline to all the pages on your site. Here is an example of a site map.

Another way is to add a What's New page with listings of what is new on your site and links to any new content you add. I recently started updating this What's New Page again after a long period of neglect. It was foolish of me to deprive myself of the benefits of all those links. I resolve to be smarter in the future!

So why not give your visitors a break by making your content easier to find, and give yourself a break with the gift of  valuable links?