It all adds up to: let your "Subscribers Rule" and let your customers communicate with you the way THEY like to communicate with you, which these days is very likely to include Social Media. I am a recent and enthusiastic convert, but I am trying very hard to be careful and not offend anyone with my Social Media experiments. I know what it's like to get unwanted commercial messages, just as you do. For example, I've taken the rather drastic step of having the text messaging function on my cell phone disabled because I resented having to pay to receive spam messages. This past June I saw the rock band Rush in concert for the 15th or 16th time and would have loved to have been able to text message something like "Geddy Lee Rules!" and have it show up on the big screens during intermission (as if people didn't know that already), but that's one of the small pleasures of life I was deprived of when I gave up on text messaging with my phone!
People can get resentful toward you for much less egregious cyber-offenses than that. One reason for the popularity of Social Media is that users feel it's something they can control better than their email inbox, so please keep that in mind when you are thinking about how to use Social Media for business lead generation. If you take the time and learn the technology and the culture by using the media for more casual, personal purposes first, you should get a feel for what is acceptable behavior and what is not, and then get ideas for how it can help with customer acquisition.
If you want to learn more about the kinds of concepts that were discussed at Connections '08, which include the customer acquisition process, personalized marketing campaigns, and effective lead generation, try visiting the Subscribers Rule Blog.
People can get resentful toward you for much less egregious cyber-offenses than that. One reason for the popularity of Social Media is that users feel it's something they can control better than their email inbox, so please keep that in mind when you are thinking about how to use Social Media for business lead generation. If you take the time and learn the technology and the culture by using the media for more casual, personal purposes first, you should get a feel for what is acceptable behavior and what is not, and then get ideas for how it can help with customer acquisition.
If you want to learn more about the kinds of concepts that were discussed at Connections '08, which include the customer acquisition process, personalized marketing campaigns, and effective lead generation, try visiting the Subscribers Rule Blog.
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Comments for Social Media in Business - Part of 4 of 4: Provide the same level of respect online as you would in a on-site meeting