I've previously written a blog series on how to get the most out of your online content in which I focused mainly on technology and social media and how it can help leverage your content to a larger audience. You can also get more exposure for your content by thinking strategically about social network applications.
We all know about the social media applications that are meant for a general audience such as Facebook and Twitter. If you have a wide variety of hobbies and interests as I do, you may be aware that many web sites that cater to a niche audience engage in community building by incorporating social network applications into their web sites such as personal blogs.
I supply blog posts and articles for several web sites, a magazine, and two e-newsletters. When I'm deciding on what topic to write about, I often will choose subject matter that is appropriate for more than one channel. Here is an example: I recently joined Weight Watchers. The Weight Watchers web site includes an online community and each member gets a blog for sharing his or her thoughts on food, health, fitness and other suitable topics. I have been writing a blog series for the Route 66 Association of Missouri called Fit and Healthy on Route 66 in which I describe my experiences on hiking and biking trails on or near historic Route 66. It seems logical that Weight Watchers members might also want to read these, so I've been posting excerpts from my articles on my Weight Watchers blog with a link back to the full article on the Route 66 Association of Missouri blog site. With very little extra effort, I've gained another link which is always valuable, and increased the potential audience for my content.
Whatever it is you're trying to accomplish online, whether it's personal, business-related or both, growing your audience will help you reach your goals, so use your multi channel mix to seize opportunities to do so whenever you can.
We all know about the social media applications that are meant for a general audience such as Facebook and Twitter. If you have a wide variety of hobbies and interests as I do, you may be aware that many web sites that cater to a niche audience engage in community building by incorporating social network applications into their web sites such as personal blogs.
I supply blog posts and articles for several web sites, a magazine, and two e-newsletters. When I'm deciding on what topic to write about, I often will choose subject matter that is appropriate for more than one channel. Here is an example: I recently joined Weight Watchers. The Weight Watchers web site includes an online community and each member gets a blog for sharing his or her thoughts on food, health, fitness and other suitable topics. I have been writing a blog series for the Route 66 Association of Missouri called Fit and Healthy on Route 66 in which I describe my experiences on hiking and biking trails on or near historic Route 66. It seems logical that Weight Watchers members might also want to read these, so I've been posting excerpts from my articles on my Weight Watchers blog with a link back to the full article on the Route 66 Association of Missouri blog site. With very little extra effort, I've gained another link which is always valuable, and increased the potential audience for my content.
Whatever it is you're trying to accomplish online, whether it's personal, business-related or both, growing your audience will help you reach your goals, so use your multi channel mix to seize opportunities to do so whenever you can.
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