Your customer acquisition efforts may not be performing to their full potential if social media is not part of your multi channel mix! A great many companies and organizations both small and large have a social media presence now, but there are still some of you out there who are not on board yet. Here are some reasons why I think you should consider getting involved now.
Social media is definitely a good broadcasting tool. It's also a good listening tool. If you want to know what people are really interested in, you have to pay attention to what they're talking about and sharing in social media as well as other channels. If I'm stuck for ideas on what to write about in this blog for example, sometimes I'll check what the hot topics are for Webinar Resources Twitter followers. It's also good to know what people are saying about your company specifically. If negative information is being spread, you want to know as soon as possible so you can begin damage control before the bad publicity gets too entrenched. Also, as individual potential customers prefer different channels of communication, it never hurts to give them as many options to interact with you as possible.
Sharing and retweeting are key activities enjoyed by social media users. Create something cool and you could mobilize a willing army of people helping to get your message out. For example we recently increased our Facebook fans with a Valentine QR Gram. Participants were invited to become a fan of Webinar Resources by requesting a QR code linked to a QR Gram (four selections of music genres) that they could share on their Facebook page. Once posted on the requestor's Facebook site, friends could scan the QR code and play a musical, mobile QR Gram.
You can participate in social media for no cost other than your time. Take the opportunity to use your creativity and not your big budget (which you might not have) to create a campaign that could go viral and get you lots of exposure.
Social media is definitely a good broadcasting tool. It's also a good listening tool. If you want to know what people are really interested in, you have to pay attention to what they're talking about and sharing in social media as well as other channels. If I'm stuck for ideas on what to write about in this blog for example, sometimes I'll check what the hot topics are for Webinar Resources Twitter followers. It's also good to know what people are saying about your company specifically. If negative information is being spread, you want to know as soon as possible so you can begin damage control before the bad publicity gets too entrenched. Also, as individual potential customers prefer different channels of communication, it never hurts to give them as many options to interact with you as possible.
Sharing and retweeting are key activities enjoyed by social media users. Create something cool and you could mobilize a willing army of people helping to get your message out. For example we recently increased our Facebook fans with a Valentine QR Gram. Participants were invited to become a fan of Webinar Resources by requesting a QR code linked to a QR Gram (four selections of music genres) that they could share on their Facebook page. Once posted on the requestor's Facebook site, friends could scan the QR code and play a musical, mobile QR Gram.
You can participate in social media for no cost other than your time. Take the opportunity to use your creativity and not your big budget (which you might not have) to create a campaign that could go viral and get you lots of exposure.
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