I'm the kind of person who doesn't like to fix things unless they are broken, which is a characteristic sometimes at odds with my job which includes staying abreast of the latest communications technology. I was content with my circa 2004 cell phone until I got an iPhone last year - now I don't know how I got along without it! I usually don't take it to bed with me like some people do, but I prefer to have it close by at most other times.
When I exhibited recently at the 2011 International Route 66 Festival in Amarillo, TX, I was demonstrating some of the marketing potential of mobile devices while promoting our new web site, sell66stuff.com. I invited visitors to the booth to pick up a prize card which I would scan with a 2-D barcode reading application installed on the iPhone. I then showed them the phone's screen which revealed which prize they won. Several visitors to my booth commented on the small white square sticking up out of the top of the iPhone - it was a device that scans credit cards to receive payment, adding cash register to the phone's many other functions. I got into a conversation with a couple of guys about how useful a smartphone is while traveling. For example before even arriving at the festival I had already used it for:
My intention in writing about this conversation is not to sell iPhones or other smartphones, although I think I inadvertently sold a few at the festival! Rather it is to make you aware that because of it's utility many people are carrying a smartphone, which is a small computer, around with them. Studies show that currently around 1/3 of consumers in the US are voluntarily (and often passionately) making these small computers intimate parts of their lives. This means if you have products you want to market, you aren't limited to reaching potential customers electronically at their desk, you can reach them almost anywhere. Webinar Resources can help you deliver the right content to the right audience at the right time through the right channel - including the mobile channel. Find out how we do it at What We Do.
When I exhibited recently at the 2011 International Route 66 Festival in Amarillo, TX, I was demonstrating some of the marketing potential of mobile devices while promoting our new web site, sell66stuff.com. I invited visitors to the booth to pick up a prize card which I would scan with a 2-D barcode reading application installed on the iPhone. I then showed them the phone's screen which revealed which prize they won. Several visitors to my booth commented on the small white square sticking up out of the top of the iPhone - it was a device that scans credit cards to receive payment, adding cash register to the phone's many other functions. I got into a conversation with a couple of guys about how useful a smartphone is while traveling. For example before even arriving at the festival I had already used it for:
- Getting directions
- Recording voice notes
- Checking Facebook
- Reading email
- Taking photos
- Texting
- And yes, even making phone calls!
My intention in writing about this conversation is not to sell iPhones or other smartphones, although I think I inadvertently sold a few at the festival! Rather it is to make you aware that because of it's utility many people are carrying a smartphone, which is a small computer, around with them. Studies show that currently around 1/3 of consumers in the US are voluntarily (and often passionately) making these small computers intimate parts of their lives. This means if you have products you want to market, you aren't limited to reaching potential customers electronically at their desk, you can reach them almost anywhere. Webinar Resources can help you deliver the right content to the right audience at the right time through the right channel - including the mobile channel. Find out how we do it at What We Do.
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