Make it Easy for People to Promote Your Content

If the content you provide on your web site or blog is of high enough quality, people will be eager to share it with others and do some of your marketing work for you. Those with their own web sites might go to the trouble of editing one of their pages to add your link. To make the task easier and to encourage more linking, many webmasters have provided code and sometimes an image for interested persons to use. I think that is still a good idea, I don't know if anything beats a good old-fashioned hard-coded link in the search engines. Fortunately with the rise of social media there has come an even easier way to encourage site visitors to spread the word about your content.

This morning I signed up for an AddThis account. AddThis is a free bookmarking/sharing service than enables you to create a button or chicklet that empowers your site visitors to print your content, email it, or best of all send a link to the social networking service of his or her choice. It's similar to the Share This link you see right below this blog post you're reading. Would you like to have that capability to leverage your own content that you've worked so hard on? Just go to the AddThis site and follow the super-easy instructions. You don't have to register to get a button, but I did so that I could receive the additional service of analytics. What a great way to see which content is the most popular!