In a previous blog post, Why Aren't Customers Signing Up For My E-Newsletter?, I speculated why few people who buy products from my e-commerce site, Carolyn's Stamp Store, have been agreeing to subscribe to my newsletter during the customer sign-up process. I decided to think about what might make potential subscribers wary, and do a better job of addressing their concerns:
Enough time has gone by now to see if the new improved process had the desired effect of getting more newsletter subscribers. I looked at data from new customer signups for an equal amount of days before and after, and was pleased to find out the following:
Wow, that's a significant increase! Now I should be in a position to retain more of my most engaged customers by sending them information that they want to receive.
- Will I give or sell their email address to someone else?
- Will the newsletter be interesting or valuable to them?
- Will they be able to unsubscribe if they decide they no longer want it?
- Will they be bombarded with a lot of email?
Enough time has gone by now to see if the new improved process had the desired effect of getting more newsletter subscribers. I looked at data from new customer signups for an equal amount of days before and after, and was pleased to find out the following:
| Old Sign-Up Process | New Sign-Up Process | |
| Rate of customers opting in to e-newsletter | 5% | 32% |
Wow, that's a significant increase! Now I should be in a position to retain more of my most engaged customers by sending them information that they want to receive.
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