Every touch point with a customer or prospect should include a "call to action". A Call to Action or CTA, as some call it, invites interaction from your visitor and promotes lead generation. A CTA can be as simple as a form posted on your website, in a blog, and email or in an on demand presentation like a Webinar for ONE.
We always include a call to action in our Webinar newsletters. The simplest example is to invite your reader to subscribe to your newsletter by completing a simple online form. You are more likely to have a customer or prospect return to your cross-media communications if you invite them to take an action. Every customer acquisition program should promote interactivity.
A common error by many who produce web conferences is to post a webcast or webinar replay that does not contain some form of a call to action. Many web conferencing marketeers do not realize that there are tracking tools that can inform them when a viewer is watching a presentation. Views of your presentations can take place at any time of the day and in almost any location where online content is available - which is about anywhere in the world.
The goal of any effective customer acquisition process is to connect with your customer or prospect and move them to an action where conversion takes place. Conversion can be as simple as the completion of a subscription form or as in-depth as completing a live poll embedded in a Webinar for ONE.
As you create your personalized marketing campaigns, make sure you include several types of call to action best practices and techniques People like to give their input and like to be involved. Give your customers, prospects and partners an opportunity to interact with you online and you will produce effective lead generation results.
Feel free to post your comments and/or complete our live online poll.
