At Webinar Resources we have been producing short 2-3 minute Brainshark presentations as ticklers or "webinar trailers" to promote our series of Webinar Wednesdays events. Webinar Trailers are a very effective customer acquisition process for engaging and acquiring registrants as they appeal to more modalities than traditional email invitations.
With Webinar Trailers, we can strengthen our marketing message with an on demand presentation that consists of audio, slides and capture a registration at the moment of the viewing of the presentation. We also can post Webinar Trailers in many different locations - social network applications, webinar newsletters, landing pages and of course link directly to a personalized email. Using our proven process of selecting the appropriate multi channel mix, we gain the attention needed to capture registrants for our webinars.
We are now extending the reach of our multi channel marketing to SMS text messages and mobile video. Registrants and/or past participants can subscribe to our Webinar Wednesdays SMS reminders and alerts by texting to the word "webinar" to short code 88769. Once the subscriber is added to our list, we can then reach out to them in their preferred communication method with a text reminder.
Soon we will be delivering mobile content to our Webinar Wednesdays SMS subscribers. Stay tuned for more information in our blog or text "webinar" to 88769 and join our Webinar Wednesdays subscriber list.
Building customer acquisition is all about extending your reach through an effective multi channel mix using cross media applications to drive attendance and list growth for your events. We have partnered with Peter Muir, and his Bizucate team to communicate these strategies and enable our participants to learn how to develop a marketing plan to drive effective events. Join us at our next Webinar Wednesdays event on June 23rd, from 1-2pm CDT. Listen to our webinar trailer and register at: http://www.brainshark.com/webinarresources/WebWed. We hope to see you there.
Webinar Resources Recognized at Brainshark Sharkie Awards
Webinar Resources was recently recognized for our unique, personalized, Christmas Story Photo Book application at the second annual Brainshark Sharkie awards. Our application was selected and recognized at the online Sharkie awards last week among a hundred entries of interactive Brainshark presentations.
You can view a sample Christmas Story Photo Book at the Brainshark Sharkie Gallery. This presentation is a great example of the use of effective landing pages, cross media applications and on demand presentation content. We personalized the reading experience for children with personalized text, images and audio in a unique Christmas story about Santa Claus and the Lost Dog.
Readers of our blog have seen some examples of how we have implemented cross media applications to drive the customer acquisition process. Stay tuned for more creative uses of a multi channel mix of content and solutions that will bring business opportunity to your company.
Re-purposing Content to Drive Lead Generation
Re-purposing content with Brainshark allows you to quickly recreate content for different audiences to drive lead generation. The original version of the Brainshark presentation is embedded in the MyChristmasBook.com main page. We then re-purposed the content and posted it on our Webinar Resources landing page. You will also find some of the latest Compendium webinar replays on our landing page.
There is also a MyChristmasBook Trailer posted at http://www.mybrainshark.com. It has been interesting to watch the popularity of the trailer as it has been viewed across the world.
Finally, we launched an email using ExactTarget today to our newsletter subscribers which provided a more personalized experience with a unique personalized URL or PURL. We call it a unique North Pole webpage address for the kids. You can visit and share my North Pole address to see how personalization works and hear part of the story of Santa Claus and Lost Dog - http://helper.mychristmasbook.com/NorthPole/markrice@riceresources.com.
We found after creating more content for some of the newer Brainshark presentations that we could reuse the content for earlier Brainshark presentations. So our most recent content that we created for our North Pole webpage address has been repurposed to improve the original Brainshark presentation on MyChristmasBook.com.
Launching this campaign using our partner applications from Compendium, Brainshark, ExactTarget and Vontoo has enabled us to blend the best and create an effective lead generation holiday campaign. Visit any of the links and learn more.
Online Forms: Green, with Benefits
We've found that one such win-win situation in our work is the use of online forms for collecting information from customers. Using an online form instead of a paper form saves the paper and the resources that went into making it, transporting it, and printing on it. But there are many other benefits to an online form that have nothing to do with saving paper. For example, the data you receive is in a format that you can cut and paste, reducing retyping time and human errors that take time to correct and can cause delays in a project. If your customers are in the habit of leaving out important information on paper forms, you can make those fields required on an online form, and the customer will not be able to send the form without completing it. This not only eliminates the time it would have taken to contact the customer for the necessary information, but also you will be able to turn around projects more quickly, which improves customer service and your profits. Another productivity increase that comes with online forms is the ability to send the data to multiple recipients with one click, saving time that might otherwise be spent gathering the information and making it available to colleagues who need it. With online forms there is an opportunity to upsell or give your customers better service by providing links to information that you want your customers to have, either on the form itself or on a web page where they are directed after completion.
None of the benefits I've mentioned so far are new - online forms have been around for awhile. What is new are some of the added functions that you can add to forms and landing pages with products like email marketing by Exact Target and automated, on demand voice messaging by Vontoo. It is now possible to send a voice message or a text message to a customer's mobile device at their request with forms and other triggered sends. It's possible to show them a personalized image on a landing page that is generated by completing a form or by a click in an email - for an example see this Personalized Landing Pages demonstration - or wow them even more with a rich media Brainshark presentation with customized content that reflects the customer's input from the form.
Please contact us if you would like to deploy any of these exciting new techniques in your customer acquisition program.
Blogging and Google Alert
It is amazing to witness how quickly blogging can drive activity. One of my team recently blogged about the Discovery Light project that we supported at a recent trade show. Using our webinar service, we posted a Brainshark presentation about how we marketed the show and our lead generation conference exhibit.
As we were using a combination of email and personalized landing pages to drive customer acquisition, our reference to the words "landing page" triggered a Google Alert for another company, ExactTarget. Within one week of posting our blog, ExactTarget contacted us after visiting our post. They had set up a Google alert for the words "landing page". ExactTarget recently released their Landing Page feature and we have been putting it to good use for our demand generation marketing programs. Make sure you opt-in to receive our next newsletter to see a great example of a personalized image marketing campaign.
Quite often we receive a Google alert after posting a blog as we also monitor keywords. We have heard Chris Baggott, of Compendium Blogware, a number of times comment on how Google likes old content, recent content and frequent content. We produce Webinar for ONE replays of their webinars and we hear these words in every presentaiton.
Chris is right on target. You can drive effective lead generation through frequent and relevant blogging. We are witnesses to the process and we are becoming evangelists for compended blogging. The combination of blogging and Google Alerts is another step to helping you achieve that "virtual knock" on the door and another step away from no more cold calls.
Other people are watching and waiting for their Google Alerts to trigger a message about keywords they monitor. The more you blog about a particular subject, the more chances you have of driving effective lead generation.
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