Everyday we are encountering more social media tools that allow you to quickly share information with others. Today we launched an email campaign for one of our customers that contained a personalized video for the recipients. Each customer received a PURL, a personalized URL, that embedded the customer's name in the video. It was a pretty slick application.
Using ExactTarget, we launched the email movie clips through personalization strings that contained the PURLs. This was an effective lead generation process for driving customer acquisition. Through personalized marketing campaigns, you can capture your reader's interest and move them to take an action.
We are using Brainshark presentations to personalize on demand presentation content and further honing our abilities to deliver a Webinar for ONE.
It's almost 1:00 AM, the Saturday after Thanksgiving, and it is quiet enough now to sit down and blog. I hope everyone had a great holiday and had time to spend with loved ones.
My colleague, JoAnna, called me late Wednesday to inform me that her Blackberry Storm had just hit her doorstep. Though she was excited to finally have the opportunity to start using the Blackberry, she had to tend to cranberries, casseroles and a Thanksgiving feast for her family. The Blackberry Storm would just have to be a quiet storm for a couple of days.
So what is all the fuss about these mobile devices anyway? We have been waiting for the right mobile phone to come along that will support Flash. No, not flash memory or flash cameras, we have been waiting to see Adobe Flash running on a mobile phone. I have tested the iPhone, the G1 (Google phone) and now JoAnna has the newest player on the field, the Blackberry Storm. Sooner or later one of these mobile units is going to support Flash and the ability to run Brainshark presentations.
So why is that so important you may ask? Flash will change how mobile content is delivered. You will basically be able to email movie clips in Flash format to mobile phones. The fastest way to generate and deliver Flash content is through a Webinar for ONE presentation using the Brainshark presentation platform. A Webinar for ONE is an interactive presentation that can be tracked and personalized for the recipient. Viewer behavior can be tracked with reporting on slide duration and number of slides viewed. With additional viewing parameters, we can actually personalize the content to the recipient's preferences.
The Blackberry Storm could be the blast of technology that enables Flash and new demand generation marketing techniques for reaching millions of mobile users with customized content. So I am patiently waiting for JoAnna to get up the learning curve and make a splash with Flash when she runs the first Webinar for ONE on the Blackberry Storm. Put away the leftovers JoAnna and cook up some history. We are all waiting.
While I refused to fight the crowds to be on of the first through the door to pick up a brand new Blackberry Storm, I will be going this afternoon to make my purchase.
My boss, Mark, and I have a very un-official, un-scientific experiment (aka competition) we're conducting. He has the new G1 (Google) phone from T-Mobile. I'm getting the Blackberry Storm from Verizon Wireless. We're putting the networks aside, and comparing the phones for how well they enhance our ability to conduct business.
Mark got his G1 about a month ago, and has been bragging ever since. He L-O-V-E-S it. Just for fun on the weekend, he creates a brainshark presentation from his phone, records the voice, and then sends a vontoo message over to us just to gloat.
I'm hoping that I will be able to return the favor with the Blackberry storm. I know I won't have Windows mobile, but what will I be able to do? At a minimum, I should be able to enjoy the latest and greatest in screen resolution and display options to view what our custoemrs view. At most, will I be able to operate the Blackberry Storm as a miniature laptop, of sorts, the way that Mark has been able to do with his G1?
Our whole business centers around effective lead generation and customer acquisition through managed services and internet marketing. We drive personalized marketing campaigns through interactive technologies that may include any or all of the following:
--Video Web Conferencing
--Email Movie Clips
--Variable Data embedded in html emails
--Web Conferencing
--On Demand Presentations
We are also heavy users of many interactive programs including but not limited to online calendars.
Over the next few weeks, we will be testing out these technologies with the G1 and Blackberry Storm. Maybe we'll even keep a scorecard. For now, I have to sign off to go place my order.
Stay tuned, and if YOU have a G1 or a piping hot new Blackberry Storm--please post and tell us about the SMS feats you've conquered.
Powered by Compendium Blogware