With over 55.5 percent of 280 million U.S. mobile subscribers now owning smartphones, the opportunity to expand reach and response is significant. These mobile subscribers are spending more time interacting with mobile video, texting, games and social media then they are in making calls. In addition, Google recently released fascinating data that 90% of daily media interactions occur on smartphones. Consumers are also moving across screen platforms and using multiple devices at one time (TV, laptop, tablet and smartphones).
How many of you moved from your TV to your smartphone during the recent debates or the postseason playoffs to monitor hashtag conversations on Twitter? Many consumers have multiple devices available for use to review and respond to information posted from friends, fans and followers.
By combining mobile video content with a relevant call to action, you have the opportunity to amplify awareness, enhance the user experience and capture response at the right moment. Whether it is a donation, a purchase, a lead, an inquiry, location lookup or direct mobile call, there are multiple mobile channels available to you to connect and communicate with smartphone users. Use a multi channel mix and deliver memorable and relevant mobile experiences that will initiate a call to action to create effective lead generation campaigns and customer acquisition processes.
You can learn more on how to combine mobile video with mobile response at: http://mobexme.com/QRcombo