I had the great pleasure of presenting at the Northeast by Rail 2012 Conference in West Springfield, MA in the past week. This was the first of many "Mobile Media Made Easy" learning events that you will be hearing about and hopefully attending this year.Northeast by Rail consists of owners and operators of scenic railroads in ten states. I met folks running excursions from Cooperstown, NY to White River Junction in Vermont. They were all very excited to learn more about QR Codes and how they could use them to promote their exciting train excursions. It was exciting for me to learn that the history and heritage of the old railroad still lives on and is available to people of all ages. I also learned that the rails of the Northeast have been restored since the damage of Hurricane Irene and the scenic railroads are ready for business.
This was also the first time I used our partner Brainshark application, SlideShark, with an iPad 2 connected to a projector. I could not believe how easy it was to connect and project. This presentation setup is ideal for demonstrating QR Codes. I was practically as amazed as the audience when I first scanned a QR Code from the iPad 2 and the destination appeared on the screen. Everyone saw the same content magically appear as I hovered the iPad 2 over a sample QR Code.
The Slideshark application is also ideal for presenting slide content containing QR Codes. Members of the audience were able to scan the QR codes projected on the wall with their smartphones.
After the presentation, we created some sample QR Codes with our MobExMe QR Code creator. We also created some sample mobile contact pages using our Quick ContactMe Now landing pages created with ExactTarget. This really was a "Mobile Media Made Easy" experience.
Northeast by Rail promoters planned the conference around the "Big E" train show in West Springfield, MA over the weekend. I had an opportunity to catch up with my fellow fiddler, Mark, and we entertained folks at the organization's booth with a variety of train tunes, including "I've Been Working on the Railroad".
Webinar Resources is looking forward to presenting future "Mobile Media Made Easy" learning events that are designed to help businesses grow with Multi-channel marketing. It is easy to get started with SlideShark. You just download SlideShark from the App Store and create a free MyBrainshark account -- the Easy, Free Way to Make Online Video.
This blog post was created with Compendium's "Email to Post" feature.

From in-store displays to magazine ads to packages of organic spinach, these funny-looking squares are becoming more and more common in our environment. A QR ("quick response") Code or Tag is a square 2D barcode that you can scan with your smartphone's camera with the help of a QR Code Reader app to immediately launch mobile links to a variety of media on your mobile phone's web browser. Said another way, QR Codes are a simple way to connect the offline world with the online world.
We have written a lot about personalized marketing campaigns, mobile Brainshark presentations and social media, but this week I have witnessed the real power of "Community". As we have been promoting our web storybook, "Santa Claus and the Lost Dog" through a blended multi-channel mix, the jolly old elf himself has started following us on our Twitter account - @webinarresource.
In the webstory of "
With Mobile Replay, you can play streaming on-demand presentation content on many mobile devices. Mobile Replay is a valuable sales and marketing tool that can stream relevant and recent product/service information to your sales team, partners and prospects..
iStockphoto is a stock photo resource that I use frequently. When you complete a design that uses images from the iStockphoto collection, you are eligible to submit it to the Design Spotlight. The image I made to illustrate the concept of creating a webinar replay that can be viewed on a mobile device has been accepted into the
question, download and start using QR codes for mobile communications. Best Buy used an interesting strategy for marketing their products. The QR codes appeared at the bottom of each of the right page ads of the weekly circular. Each QR code contained a unique embedded code related to the products on the page.

