We recently assisted a customer with a webinar that focused on reducing the total cost of support while improving the total customer experience.
Our customer had some great graphics and statistics on how customer service affects customer retention, and how companies can serve their customers profitably as we are now mid-way through 2008. Back in the day, my grandparents knew of only 2 ways to approach customer service: 1:--Go to the store or place of purchase, 2: Call the company.
Now, there are more options for assistance round the clock: 1-on-line self-help, 2-email Support, 3-Voice support, 4-fee based support, 5-on-site support, and more.
Ironically, I was loading his presentation into Brainshark for replay, and while I was timing the slide animations to synch with the audio, it hit me how powerful a Brainshark replay could be in customer service.
Searching through a company's online self-help manual can be a daunting task. It's usually only a couple steps better than the electronic version of the product manual that comes in the box (or in the contract), anyway.
How much better to have access to a presentation--complete with audio and great graphics to illustrate the points. Because you can pick and choose which slides to view--or watch them all in succession, if you want, you now have a multi-media solution with a human voice attached to help you determine the root of your dilemma.
Every company already has the data---all it takes is a one-time presentation with a speaker, and you now have the tools to reach every customer with web access.
You can view sample Webinar for ONE presentations at: http://www.riceresources.com/webinars/webinarforone_landing.html


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