Webinar replays

A Tale of Two Webinars -- Growing Daily Views of your Replays

Thursday, January 5, 2012 by Mark Rice

On December 7th, Webinar Resources produced a webinar with guest speakers, Jay Wilder from Brainshark and Tom Scontras from Glance Networks.   The "Mobile Media Made Easy for Marketing, Selling and Learning" webinar was a great success in many ways.

As the content was focused on mobile, we decided to use Glance Network's new mobile screen sharing application as our webinar platform.   We set up a hashtag #WebWedDay so the attendees could interact with the presenters.   Attendees were able to join the webinar via smartphones and tablets in less than 5 seconds. There was no download required and even Mac users experienced no issues in joining the webinar.

The QR code above was configured to launch our Glance webinar session.   Once the QR Code was scanned, the attendee entered their contact information and immediately joined the webinar.   Glance provides a Salesforce integration as well so we were able to capture attendees at the webinar "on the fly" who did not register previously.

The same QR Code now points to a replay of Tom Scontras' (Glance Networks) presentation at our Webinar Wednesday event. You can also visit http://mobex.me/1207 to view the replay.

Which brings us to the next best practice.   We divided the webinar into two replays as the content provided by each speaker covered great content that could be a separate learning module.

This QR Code launches a replay of Jay Wilder's (Brainshark) presentation - http://mobex.me/1207b

We repurposed the great intro by our moderator, Peter Muir, President of Bizucate and added it to the beginning of both replays. We also posted both replays to the Brainshark Learning Content Network to share with others.

Since we have posted the two replays, I have received viewing notifications daily. One webinar became two great learning modules which will continue to help educate, motivate and grow opportunities for the viewers.

Visit our event landing page to learn more. You can also view the entire webinar on your mobile device by texting replay to 88769.

Your Blog is Your Source for Great Content - featuring Compendium - Webinar Wednesdays Replay 9-28-11

Monday, October 10, 2011 by Mark Rice

Generate a QR Code to share this mobile presentation.

Hosted by Webinar Resources. This post was created with Compendium's Email to Post application.

Go Hollywood With Your Webinar - create a trailer.

Tuesday, July 12, 2011 by Mark Rice

Webinar Resources recently was highlighted in Brainshark's Idea Blog. As part of our webinar customer acquisition process, we produce a short trailer that consists of a Brainshark presentation. The webinar trailer is sent out to announce the webinar and capture registrations through a call-to-action slide.

We recently produced a webinar trailer to promote the "Blending Print and Mobile to Deliver Engaging Experiences" Webinar Wednesday event with guest speaker, Bryan Yeager of InfoTrends. The webinar trailer was viewed and tracked and effectively increased the number of registrations for our webinar.

Visit the Brainshark Idea Blog link below to:

- View our webinar trailer at the link below or visit http://mobex.me/webwed
- Download the replay of the Print and Mobile webinar (Register to save the date for future webinars and we will send you a link to the replay)

http://www.brainshark.com/ideas-blog/brainshark-articles/go%20hollywood%20with%20your%20webinar%20-%20create%20a%20webinar%20trailer.aspx

Contact us to add that Hollywood sizzle to your next event promotion.

Is My Mobile Presentation Effective?

Monday, April 18, 2011 by Mark Rice

Webinar Resources is dedicated to providing our customers with the leading mobile applications and solutions that make up our MobexMe product mix.   We are pleased to announce that our Mobile Replay solution now provides mobile tracking.

This means that you can now track mobile presentation content and receive email notifications (like below) and view statistics to determine the effectiveness of your presentation.   As you can see below, you can now track how many slides are viewed and the amount of time each slide was consumed. You can also track if the viewer advances or skips to particular slides.

Using our MobexMe tools, you can also add guest book data directly to your on demand presentation and track who is viewing your presentation.   Launch you personalized mobile marketing campaign from a QR Code or short URL.

No More Cold Calls
With Mobile Replay you can determine if you have a warm lead directly from your mobile phone and follow up with an email or a warm call.

Email Notification Received through Enhanced Mobile Tracking

The presentation titled 'Content On Hand and On-Demand' (ID# 772677522) has been viewed.

The following viewing data was collected:
Date/Time: 4/15/2011 2:25:33 PM
View Type: Mobile
Viewing Time: 00:03:38 (of 00:03:46)
Number of Slides Viewed: 14 (of 14)

These events occurred during the view:
1. 'Come On!' (listened to 00:00:06 of 00:00:06)
2. 'Keep On!' (listened to 00:00:06 of 00:00:06)
3. 'Game On!' (listened to 00:00:05 of 00:00:05)
4. 'Always On!' (listened to 00:00:05 of 00:00:05)
5. 'On Hand' (listened to 00:00:16 of 00:00:16)
6. 'Introducing' (listened to 00:00:09 of 00:00:09)
7. 'Mobile Replay' (listened to 00:00:21 of 00:00:21)
8. 'Which Communication Would Your Customer Prefer?' (listened to 00:00:17 of 00:00:17)
9. 'Which Communication Would Your Customer Prefer?' (listened to 00:00:09 of 00:00:09)
10. 'Produce Once Play On Many' (listened to 00:00:34 of 00:00:34)
11. 'Sales Scenario' (listened to 00:00:15 of 00:00:15)
12. 'Mobile Replay' (listened to 00:00:14 of 00:00:14)
13. 'Advanced Services' (listened to 00:00:27 of 00:00:27)
14. 'Learn More' (listened to 00:00:34 of 00:00:42)

The link to this presentation is:
https://www.brainshark.com/webinarresources/onhand/zCuztn9Bcz0z0

Another blog post sent through Compendium's Email to Post.

Blending the Best - Waking up to Your Social Media Connections

Monday, March 14, 2011 by Mark Rice

I opened my Flipboard app on my iPad Friday morning and was greeted with my most recent Facebook post, the iPad2 order announcement and a blog from our "best of blend" partners Brainshark and Compendium. It was like opening my diary and reading about our recent multi-channel marketing activities.

Compendium featured Webinar Resources and our use of QR Codes and I posted a QR code to their blog on our Facebook site. Our Mobile Replay on demand presentation made it to the semi-finals for this year's Brainshark Sharkie awards.

It was also interesting to see the iPad2 announcement as we are researching how the front facing camera could be used to scan QR Codes. Stay tuned for more information on how you can launch our optimized mobile-ready content on the iPad2.

Create and share your own stories with the social media community and they will come back to you when you least expect them.

What Are You Doing For Your Mobile Customers?

Tuesday, February 22, 2011 by Carolyn Hasenfratz

A new survey of 20,000 adults by BIGresearch shows that 13.2% own a BlackBerry device, 11.3% own an iPhone, 9.3% own a device running Android and 5.2% own an iPad. Among other things, these devices enable consumers to browse the web, view multimedia content, scan bar codes and QR codes, compare prices at the point of sale, download coupons and share information with their social networks. These are all intriguing possibilities for a business to explore as part of the multi channel marketing mix. But are the number of users of smartphones and tablet computers large enough to make the effort to cater to them worthwhile? At first glance those don't sound like terribly high percentages of users.

There is other data in the survey to consider. Perhaps not surprisingly, mobile device users are more likely than the general population to shop online. They are more inclined to research products online before making a purchase. And according to Gary Drenik, president and CEO of BIGresearch, "...mobile device owners are more likely than average consumers to give and seek advice on products and services."

The findings of this research lead me to conclude that campaigns designed to woo mobile users are likely to have a very good return on investment, and therefore are very much worth the effort! For example I've recently made a mobile-optimized version of my design portfolio. At Webinar Resources, we are developing a line of mobile-ready applications to support lead generation, multimedia content delivery, personalization and cross-channel communication. Here are a couple of examples of our mobile mix Mobile Replay and url shortener and QR code generator. We invite you to keep in touch with us via Twitter, Facebook, LinkedIn, or our newsletter to stay updated about our latest mobile offerings.

Why Small Businesses Should Engage in Content Marketing

Wednesday, January 19, 2011 by Carolyn Hasenfratz

I've been a passionate advocate of and participant in content marketing for many years, but I know why it can seem like a daunting strategy to a small businesses. You the small business owner already have a lot of hats to wear - now you have to be a publisher too? Here are some reasons why you might consider doing just that.

Large companies have an advantage in many areas of advertising, such as television, print, and big trade shows because those channels require significant investments of money. However in many ways, small businesses can compete with big ones when it comes to content marketing. How is this possible?

I watched the Compendium webinar replay "Content & Social Search Strategies" and learned some very interesting things. For one thing, to get the most out of content marketing, you have to get your SEO, Social, Content, Email Marketing and PR people to communicate with each other. In many large companies this does not happen. But in a small business, these people may be on the same team or may even be the same person, so it's much easier to come up with a strategy that makes sense and can be implemented quickly.

Many companies spend more on distributing their content than they do on creating content. This is not necessary because of all the free or low-cost online options available. Distribute your content via blog and social media in your multi channel mix and cut distribution costs drastically. Put your resources into creating good content instead - if you publish it in the right places, people will find it.

That is where search comes in. A lot of money is spent on pay-per-click advertising. Well, if you don't have a lot of money to spend on PPC, take heart - according to the webinar replay, 88% of clicks are on organic search results, and organic search results are very dependent on content. And when potential customers search, it's usually for a product, not for a retailer. Why not let the big companies create demand for a product with expensive ads and then win the sale yourself by winning the search? Yes it's very difficult to rank high on short search terms but guess what? Long search terms that are very much in your reach have the best results anyway - the more specific the search, the better the conversion rate. It's nice to be the one with the advantage in the customer acquisition process now and then, isn't it?

Mobile Content Creates New Avenues for Social Media

Wednesday, October 27, 2010 by Mark Rice

Webinar Resources has been producing the monthly webinar replays for Compendium. This repurposed marketing content has created new value to Compendium as we now produce mobile replays of Compendium's webinar.

Megan Glover, Marketing Manager at Compendium, recently made a blog post about our services at: http://blogging.compendiumblog.com/blog/blogging-with-purpose/0/0/repurposing-marketing-content. As Megan points out, "Understanding how your audience wants to receive and digest information is critical to your customer acquisition strategy. Mobile is just one avenue to communicate to these prospects."

As our mobile replay content can be viewed on many popular mobile devices, links to our mobile replay can be inserted into many social media sites. Mobile content adds another exciting and engaging element to your Multi-Channel Mix. You can learn more about our Mobile Replay solution at: http://mobex.me/now.

Put a Webinar in your pocket!

Thursday, October 7, 2010 by Mark Rice

Last night I pulled out my iPhone and listened to the mobile replay of the June 10th webinar with Compendium and ExactTarget that was recorded by Webinar Resources. I wanted to review the content that Joel Book, at ExactTarget, covered related to Scotts Lawn Care.   As I listened, Joel reconfirmed our strategy to adopt Compendium's "Web to Post" feature to invite our webinar participants to "tell their story" on how they use multi-channel marketing to build their business.

I put my iPhone into my holster and listened to Joel speak about the compelling reasons to engage your Facebook fans in additional conversations by allowing them to "tell their story" through a simple form that updates your company blog content.

The audio of the mobile replay became valuable new content as it reconfirmed Webinar Resources' decision to adopt Compendium's "Web to Post" feature to reach out to our Webinar Wednesday participants and allow them to "tell their story".   You will hear and see more of this capability in the coming weeks.

With Mobile Replay, you can play streaming on-demand presentation content on many mobile devices. Mobile Replay is a valuable sales and marketing tool that can stream relevant and recent product/service information to your sales team, partners and prospects..

A good friend used to share some favorite sayings from her country upbringing.   One of them was "That's as handy as a pocket on a shirt."   She couldn't have said it any better.  Mobile Replay is "Content On-Hand and On-Demand".    Put a mobile replay in your pocket the next time you get ready for a sales call. Listen, learn and lead the conversation about your products and services that your company can provide for you with Mobile Replay.

Mobile Replay Graphic Accepted Into iStockphoto Design Spotlight

Thursday, September 30, 2010 by Carolyn Hasenfratz

iStockphoto is a stock photo resource that I use frequently. When you complete a design that uses images from the iStockphoto collection, you are eligible to submit it to the Design Spotlight. The image I made to illustrate the concept of creating a webinar replay that can be viewed on a mobile device has been accepted into the Design Spotlight.

Mobile replays can be a great tool in your multi-channel marketing mix. Not only do they allow webinars to be viewed at the convenience of your audience, they have the built-in capability to go viral on social network applications. By including a guestbook, you can capture viewer information for effective lead generation.

Utilizing tools like iStockphoto gives you another source of valuable content that you can post and share with the community. We continue to "fuel the conversation" at Webinar Resources with unique content creation, delivery and tracking solutions and services that drive customer aquisition.

Webinar Resources Extends Reach to the Community

Friday, September 17, 2010 by Mark Rice

Our team at Webinar Resources recently attended the ExactTarget Connections 2010 conference where over 2000 email marketing professionals gathered at the world's largest interactive marketing conference.

Before the conference, two of our team rolled up their sleeves to support ExactTarget's Habitat for Humanity - Power the Community Volunteer Day. We had a great time helping others on a beautiful day in Indianapolis and added "siding a house" to our list of competencies.

You can view the community effort at:
http://mobex.me/habitatblog. Scan the QR code to the left to launch the mobile replay from a smartphone with a QR code reader. Learn more at http://mobex.me/now.

Phase 4: Post-Event Efforts and Outcomes

Wednesday, September 15, 2010 by Peter Muir

A quick review of the 4 Planning Phases of Successful Events includes:

Phase 1: Planning
Phase 2: Pre-Event Efforts
Phase 3: Event Delivery
Phase 4: Post-Event Efforts and Outcomes

From the beginning of our webinar series on hosting more successful events I've been driving home that a successful event isn't just about "butts in seats." There can be larger, more targeted objectives you and your organization can reach with the right planning and execution.

I'm a firm believer that Planning and Pre-Event Efforts at the start of your event can make your event more successful and run more smoothly...but it's the Post-Event Efforts that not only can bring closure to the event but also can be your way of connecting in an ongoing way and measuring your ongoing success.

Your Post-Event Efforts can help you keep the ball rolling between you and your targeted audience. It gives you the chance to thank the attendees (event those who didn't' attend), share important points from the event you wanted to make sure they got out of it and provide an ongoing relationship builder that keeps you and them in contact in the future.

Whether it's audio only, video web conferencing or face to face meetings, your Post-Event Efforts are very similar. Depending on the goal of your events your post event efforts should be part of your customer acquisition process or a customer service effort to keep key customers. It could be about seeking more donations or educating donors on how to take better care of themselves. The event itself was a chance for you to connect and share valuable content.

After the event is over you can use multi channel marketing techniques to stay in touch with those who attended. Email, phone calls, direct mail, social networking applications, face to face follow ups and more are all tools you can use in your multi channel mix. Find out which channel(s) your attendees prefer and use that channel to follow up.

Thank those who attended, share resources used in the event, give them a chance to evaluate the event and provide future event ideas and stay connected with them going forward. Continue the connection you started before your event, furthered by your event and fuel the conversations with relevant follow up tools that will maintain and strengthen the conversations as you go forward.

Remember to keep in mind three audiences: those who came, those who wanted to come (registered) but couldn't make it and those who weren't interested. Each is an opportunity to follow up and each has their own set of priorities you can assign to them.

We've been using on demand presentation recordings of our webinars as a great follow up technique to our events. These condensed replays gives us something to share and talk about with our prospects and customers. We've even created more effective landing pages that display relevant and personalized content for each of the attendees! We also have enabled "mobile replays" of the webinars that can be viewed on many smartphones. What will be some of the more memorable post-event efforts you'll use? We will soon give you the opportunity to contribute to this blog to "share your story". In the meantime, feel free to post your comments to this blog.

Do you have another process you use to plan and execute more effective events? I'd really like to hear about them.

Events are just one of the many ways we can do business. Be sure to explore the multi-channel mix for more ways for you and your customers to be successful.

Peter Muir
President, Bizucate Inc.
www.bizucate.com
pmuir@bizucate.com

Merchandisers are Moving Towards Mobile with QR Codes

Monday, August 30, 2010 by Mark Rice

We predicted it would be just a matter of time. Those funny little boxes that look like broken mazes (QR Codes) are beginning to pop up everywhere.   Popular in Japan and other countries for years, QR codes are now making a big entry into the U.S.

Some early adopters in merchandising started the US exposure, but the weekly ad from Best Buy this weekend, is going to open the gates to the public that will inquire, scan, question, download and start using QR codes for mobile communications.   Best Buy used an interesting strategy for marketing their products.   The QR codes appeared at the bottom of each of the right page ads of the weekly circular. Each QR code contained a unique embedded code related to the products on the page.

I visited my local Best Buy store to purchase the Otter iPhone4 case that was advertised.   As I walked in, I noticed the store display that appears in the image to the right.   Best Buy is even offering their own mobile version of a QR Code scanner for the iPhone and Droid smartphones.

Great work Best Buy! It will now only be a matter of time until more businesses follow your lead in creative multi channel marketing.

Webinar Resources has introduced QR codes this year in our Webinar Wednesdays events and in our recent announcement of Mobile Replay.   Scan our QR code below or visit http://mobex.me/now.

Design Influences Perception

Tuesday, August 24, 2010 by Carolyn Hasenfratz

The 2003 book "The Substance of Style" by Virginia Postrel presents a lot of interesting points about aesthetics in our time and makes the case that our current culture places even more importance on the outward design of things as opposed to just the function than ever before. Design can steer you toward a certain product and can add to ones enjoyment of the item once the decision to purchase has been made. I know one reason why I'm holding on to my cell phone from 2004 when phones are available now that do many more things - I like the way it looks and I like the weight and the way it feels in my hand better than newer phones.

If Postrel is correct, the increased importance of aesthetics to us means that the bar has been raised about what we expect as consumers. Good design is no longer only for the affluent. Have you noticed how even discount brands are giving themselves makeovers? Last September I was in a McDonald's restaurant in Amarillo, Texas where I actually took pictures of the interior because I liked the design so much - there was light wood, metal, abstract art and Eames-designed wallpaper and upholstery patterns! Target has been noticed and praised for the sophisticated design of it's products and advertising for many years now - I noticed my local Wal-Mart is not only starting to carry products with a similar look, the store is also in the middle of remodel with a redesign of the facade to give it a more sophisticated, asymmetrical appearance. It's no longer enough to offer low-priced goods and put them in a plain big box.

Well-designed business identity pieces and multi channel marketing pieces such as web sites, letterhead, logos, emails, webinar replays, on demand presentations and the like used to be something that lifted a business above the competition. Now good, sophisticated design is a basic necessity if you want to even swim in the same pool as your competitors. Here is a great quote from "The Substance of Style" - "The notion now that a corporation of any size would have the CFO's wife design the annual report is ludicrous... But they did in the sixties." Your products might be just as good or better than your competitors, but consumers won't know it unless their first impression of you is as good or better than your competitors. It may not be right, but it's part of human nature, and ignoring it is risky!

Compendium Webinars Go Mobile

Monday, August 23, 2010 by Mark Rice

Want to carry the voice of Chris Baggott in your pocket?   Do you want to review the content of the latest Compendium webinar while you are waiting at the airport?   Did you miss the Compendium webinar and want to view it while you are riding the commuter train?

Now you can be on the go and in the know.   Webinar Resources has produced a mobile replay of the latest Compendium webinar.   Now the Compendium webinar replays can be viewed on most of the popular smartphones that support streaming media - iPhone, Android, Blackberry and Palm Pre. You can even view these mobile replays on the iPad and iPod touch.

Webinar Resources has made it easy for you to request these mobile replays.   Make your choice below on how you wish to receive the mobile replay.

text the word "blogreplay" to short code 88769
enter http://mobex.me/blogreplay081910 on your smartphone or launch the URL from this blog on your smartphone.
scan the QR (Quick Response) code below with a QR reader and launch the mobile replay from your smartphone.

You can learn more about Mobile Replay at http://mobex.me/blogreplay

View mobile replays wherever you are and whenever your mobile device is on.

Managing the Mix with Rich Media and Personalization

Tuesday, July 27, 2010 by Mark Rice

To continue our theme of our recent Webinar Wednesdays event (Post-Event and Follow Up Activities), we sent our participants a personalized Replay Wrap-Up of the entire series of four webinars.   We personalized an ExactTarget email with a PURL (personalized URL) using the participant's email address.

By displaying the replays in an ExactTarget landing page, we enabled our participants to select from any presentation without entering their guest book data.   As each page is personalized with the participant's attributes, their profile information is automatically updated in the presentation guest book.   As a result, multiple replays were viewed by our participants and we achieved a 24% open rate.   The addition of the PURL also improved click through rates much earlier than clicks on past replay emails.

In addition, we provide mobile triggers (QR codes and SMS commands) for the participants to launch the mobile version of the webinar replay.   Webinar Resources has recently launched Mobile Replay.   You can learn more about these solutions at the link below.

Connect with Customers Wherever They Are and Whenever their Mobile Device is On

https://www.brainshark.com/webinarresources/vu?pi=zCuztn9Bcz0z0

Merging Mobile Replays with Paper

Monday, June 14, 2010 by Mark Rice

Years ago I worked for a company that produced a very exciting solution that used a technology call dataglyphs (which amounted to placement of tiny lines that made up basic "1"s and "0"s) embedded in a paper cover sheet. They called it "paper that knows where its going". The solution bridged the worlds between paper and digital as when the paper was scanned as a cover sheet with a set of documents, the document was transferred to a document repository or an email.

Fast forward several years to smartphones with cameras and bar code readers. At Webinar Resources, we continue to create solutions that merge what Nicholas Negroponte at MIT refers to as the relationship between "Atoms (paper) and Bits (digital)". Can you really launch an application or presentation from a piece of paper with a smartphone or web camera?

Yes you can.   The image you see before you is called a Quick Response (QR) code.    This image contains an embedded URL of a mobile replay of our Webinar Wednesday trailer encoded in it.    By scanning this image with your iPhone, Droid or Blackberry Curve 8900, you can actually launch and view our new mobile replay Brainshark presentations on your mobile phone. What would this mean for your customer acquisition process?

QR codes are not new.   They have been in use in Europe for a number of years.   You can download different QR code reader apps for your mobile phone. In the future, most mobile phones will come equipped with QR code readers.

Watch our webinar trailer and you will see how easy it is to view a pre-event trailer and provide a registration link.   Point your iPhone, Droid or Blackberry Curve 8900 to this image and our webinar trailer will launch on your mobile phone (you will need to download a QR code reader to scan the image).

The paper and digital world have come closer again and this time it is a more compact solution that you can carry in the palm of your hand. Now the combination of QR codes and our new condensed mobile replay service offers customers an exciting solution to extend the reach of their content and message to mobile viewers anytime and anywhere.   Yes, it is a big world for the little atom.

Go Mobile This Summer!

Wednesday, June 9, 2010 by Mark Rice

So here we are in Summer already.   Beautiful weather, bike rides, baseball games, vacations--Who wants to work in a stuffy office?   "But I have to watch that new product intro and be prepared to speak to my customer next week." "I have to review that latest webinar replay to see what my competitors are up to".

We've got the answer to your Summertime Blues.   Webinar Resources is excited to announce "mobile replay".   Now you can view that relevant content on many mobile devices (supported devices -- iPhone, Droid, Blackberry 8900 and even the iPad).   Yes, it is time to "lounge and learn" while soaking up sun, fun and knowledge at the same time.

We have begun producing content in the new Brainshark enhanced mobile format and will be adding more relevant content to our mobile catalog.    To view a sample on a supported mobile device, text the word webinar to 88769 and we will add you to our mobile subscriber list to receive our latest mobile replay.

With our new condensed webinar replay service, you can accelerate your customer acquisition process with mobile on demand presentation content.   Imagine serving up relevant, targeted content to a customer or prospect's mobile device with a simple text message.

Join our mobile subscriber list and see how easy it is to go mobile and get out of the office!

Condensed Webinar Replays Drive New Business Opportunities

Monday, June 7, 2010 by Mark Rice

How many times have you missed a webinar?   I am sure many of you have for one reason or another.   Webinars have become so ubiquitous now that there are several you could attend in any week.   However, that is why there are webinar replays--recordings of the live webinar event.   More people view webinar replays than those that attend live webinar events.   A webinar replay is a great medium to catch up on the content of what you missed at the live webinar.   Or is it?

"Thank you for attending today's webinar.   Today's webinar will be in a listen only mode.   You can ask . . . "   What's this?   Why do I need to listen to this unnecessary banter of the live webinar when it has already passed?   I just want to get to the "meat" of the webinar and move on.

This is the problem with replays/recordings of webinars today.   Many are simply a recording of the audio and slides (and some of the entire webinar interface) that are not edited and are produced and posted for viewing.   Many of the replays are not edited as it is easier and faster to post the replay without further modifications.

Some of you may remember the days of reel-to-reel tapes or cassettes.   With this medium, you had to fast forward and rewind through the tape to find the audio you were looking for.   When CDs came out, you were able to select the song you wanted to hear without searching through the entire catalog of music on the CD.

Some webinar replays are like the old linear tapes.   You need to use the player "scrub" bar to search through the content until you can find what you are looking for.   Some replays provide a table of contents so you can advance to the slide and audio you are seeking.

Companies like Brainshark provide a great solution for repurposing the audio and slides of your webinar.   Webinar Resources uses Brainshark to produce our "Webinar for ONE" presentations that basically make your webinar "live again" with the addition of interactive polls, live web slides and flash video. Still, do viewers want to search through 45 minutes of content when all they require is the 10-15 minutes to retrieve the content that they require and probably have time to listen to?   As the lady said in the old commercial, "Where's the beef?".   I am probably dating myself.

The team at Webinar Resources and our partner, Bizucate, have examined this content delivery dilemma and have come up with a solution that we believe will provide the "beef" that webinar replays have been missing.   After producing our second in a series of Webinar Wednesdays events, we decided to repurpose the best content that we believe our viewers wanted to see and hear.

Using Brainshark's new "microphone audio" feature, Bizucate presenter and president, Peter Muir, re-recorded his audio content for 10 specific slides of the original webinar presentation which contained 24 slides. Our intention was to produce a "condensed" webinar replay that we could post as not only a replay, but as a learning module that could be posted on Brainshark's Content Network and Training Industry's Learning Content Network.

We have been pleasantly surprised to see the number of views increase as we broadened our reach by posting the content in many different channels.   With condensed webinar replays we can repurpose, re-market and renew your webinar content and drive new business opportunities.

Phase 3: Event Delivery

Tuesday, April 20, 2010 by Peter Muir

The day of the event (DOE) represents a major influx of responsibility for both the organizer and the attendees. Organizers have to manage a myriad of variables to ensure a successful event from catering coordination to registration to setting up tech requirements, wrangling presenters and more. Attendees have fewer responsibilities but ideally they’re coming into the DOE with the desire to learn, network and/or do business. The multi channel marketing strategy focuses on distributing the traditional pressure of event days through the entire pre & post event campaign. Using the multi-channel approach can help make the DOE far less stressful and chaotic for all involved. Of course, planning & organization are both central to executing a successful event; here are some suggestions for managing the day of the event.

Begin at the very beginning. Before you plan or schedule the pre-event efforts consider what items you anticipate having on your “to do” list on the DOE. Then look at how you can distribute management of them in the pre-event stages so when you get to the day of the event there is less to worry about.

Examples

Make sure you’ve set up a series of informational emails or a website for support staff and presenters. They should know what is expected of them; where to be at what time on the day of event, deadline for submitting, tech requirements for laptops and presentations, etc.
If it is a large event like a conference, let attendees set their schedules early to establish presentation expectations and to cut down on people asking questions.
Delegate the compartmentalized or smaller tasks, like catering and registration, to someone with fewer things to worry about on the DOE.
Delegate the updates of social network applications during the event such as Twitter, blogging and Facebook updates.

Identify three main goals you have for the DOE. They should be tied to the larger goals of the full multi-channel campaign but focused particularly on the day’s events. Then make these three things your mantra. It will keep you focused and make decision making a little easier when you have already identified your priorities.

Examples

To ensure attendees walk away with the information/material they came looking for.
Make sure messages, observations and news from the event are captured for post-event newsletter/follow-up or to share with those who could not attend.
Facilitate smooth running presentations to ensure everyone gets to present and/or learn.
Help make networking as easy as possible for attendees and vendors alike. Assign a QR code to every attendee so they can simply scan to exchange information. Or, offer team with a local print shop to offer discounts on business cards so they have something exchange.

Maximize the multi-channel opportunity. Using new channels for communicating is just as relevant on the DOE as it is to support the pre & post-event variables. Keep in mind ways you can use them to create a more accessible and effective event

Examples

Use SMS to send attendees a link to their event schedule on the morning of the event.
Consider a live webcast or recorded podcast to share the event with those who weren’t able to attend. Webinar replays can be used as a review for those who attended as well as a customer acquisition process in your grand lead generation conference strategy.
Place QR codes or Microsoft tags on presentations, collateral or exhibition displays to enhance attendee’s interaction with content.

To find out more about how to better use the multi-channel approach to events on the actual day of the event, tune into the June edition of Webinar Wednesdays, June 9th from 1:00-2:00 p.m. CDT. Visit events.webinarresources.com/WebinarWednesdays to save the date and receive a reminder for the June 9th event.

And don't forget the May edition of Webinar Wednesdays on May 12th from 1:00-2:00 p.m. CDT. We will cover Phase 2: Pre-Event Efforts of Successful Event Planning. Visit events.webinarresources.com/WebinarWednesdays to register for our May 12th Webinar Wednesday session. You can view replays of past webinars at our Webinar Resources replay portal.

Peter Muir, president Bizucate Inc.
www.bizucate.com