We have launched personalized marketing campaigns before but last week we had the opportunity to announce an event and related website using personalized landing pages. Using ExactTarget and their new landing page feature, we were able to create a customized landing page for each of our customers attending this week's Graph Expo Printing show in Chicago.
The invitation was used to increase customer acquisition for attendance at the booth where we are showcasing a book and invention - the Discovery Light and Discovery Light educational materials
The author/inventor, Louis Donovan, is here with us in Chicago and is talking to customers about the product. We are getting rave reviews on the book and the concept.
The Discovery Gang book contains hidden text that can only be revealed with the Discovery Light. The book combined with the Discovery Light add a new dimension to learning to read while making reading fun.
We also are launching http://www.discoverylight.com which contains more information about the Discovery Light. One of the pages of the site contains an embedded Brainshark presentation that includes a YouTube video that Louise produced.
Stay tuned for more information on this exciting product.
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