Webinar Resources

Dale Carnegie's famous quote "Remember that a person's name is to that person the sweetest and most important sound in any language" is still a valid lesson when approaching people.   Everyone likes to be called by their name and have their name remembered.

Mr. Carnegie didn't realize the impact that today's technology could have in influencing people to take an action, especially when personalization is involved.
We have all seen the personalized approach marketing campaigns have taken in addressing the recipient by their first name and including variable data in the communication that is related to the recipient. Personalized communications are an open door to a conversation with a prospect, a partner or an existing customer.
The latest breakthrough technology for personalization is the ability to convert text into personalized images.  A recipient's name can now be an image emblazoned across a label on a wine bottle or carved into a piece of fine wood.   This approach takes personalization to a new level.

Imagine seeing your name embossed on a director's chair?   Would you be more likely to learn more about the message behind the link or in this case, your personal name on an image?

We recently modified a webinar replay follow up email and inserted a personalized director's chair in the body of the email. We predicted that the personalized image would increase click-throughs to the Brainshark presentation (webinar replay) that was linked to the recipient's personalized chair. The results of the campaign were significant with dramatic increases in:

click-throughs - 50% increase
number of views - 50% increase
total replay viewing time - 25 hrs - 3X increase

When the targeted recipient selected their personalized,director's chair, the personalization experience continued as the recipient's profile information was automatically transferred to the guest book in the webinar replay.

Through the use of variable data and XMPie's uDirect Studio, we were able to create and personalize a chair for each recipient. Using attributes in our personalized marketing campaign, we posted each recipient's chair into the email.

Dale Carnegie was right - people love to hear their name. They are also more likely to respond to a personalized image of their name as a call to action to in a relevant and targeted email. We see some great opportunities and applications where image personalization can give your emails that extra edge that will increase open rates and effective lead generation.