As you read in Mark's recent blog post, Discovering the Discovery Light at Graph Expo, we attended Graph Expo in Chicago in October to promote Discovery LightTM, an interactive system for helping young children learn to read by using a special light that creates discovery through hidden messages.
Some of the hidden messages are revealed through a font that produces tiny printed text that can only be viewed with a magnifier.
Other hidden messages are revealed by shining a UV light source, the Discovery LightTM, on certain areas of the book. Below is a demonstration of the flourescent text in action.
We also put variable data into the books we were displaying at the show. To demonstrate that the books can be personalized for the child that will receive them, we put an assortment of different sample names in the giveaway copies of the book.
Kids aren't the only ones who like personalization - adults take notice of it too. To emphasize the personalization theme, we personalized the emails that we sent out to invite customers to our booth at the show also.
Mark has written about embedding personalized images into the body of an email before in his blog post How to Acquire Customers and Influence People with Personalization. For the Discovery LightTM, we decided to go a step further and create personalized landing pages for each recipient, a feature available in the ExactTarget email software that we use, that the customers would reach if they clicked on a link in the email. The behavior of the individual customers who clicked on the link is trackable through the landing page.
With these powerful tools we were able to generate interest in our exhibit at the show, the brand new Discovery LightTM web site, and the value of personalization all at the same time.
If you would like to see my photos from my short but interesting trip to the show, please click here - Graph Expo '08.
Some of the hidden messages are revealed through a font that produces tiny printed text that can only be viewed with a magnifier.
Other hidden messages are revealed by shining a UV light source, the Discovery LightTM, on certain areas of the book. Below is a demonstration of the flourescent text in action.
We also put variable data into the books we were displaying at the show. To demonstrate that the books can be personalized for the child that will receive them, we put an assortment of different sample names in the giveaway copies of the book.
Kids aren't the only ones who like personalization - adults take notice of it too. To emphasize the personalization theme, we personalized the emails that we sent out to invite customers to our booth at the show also.
Mark has written about embedding personalized images into the body of an email before in his blog post How to Acquire Customers and Influence People with Personalization. For the Discovery LightTM, we decided to go a step further and create personalized landing pages for each recipient, a feature available in the ExactTarget email software that we use, that the customers would reach if they clicked on a link in the email. The behavior of the individual customers who clicked on the link is trackable through the landing page.
With these powerful tools we were able to generate interest in our exhibit at the show, the brand new Discovery LightTM web site, and the value of personalization all at the same time.
If you would like to see my photos from my short but interesting trip to the show, please click here - Graph Expo '08.
Powered by Compendium Blogware
Comments for Image Personalization Used to Help Launch New Product at Graph Expo