Webinar Service

We see it time and again.  Another company fails at creating a useful user experience using QR codes.   QR Codes provide a bridge between the physical world (atoms) and the digital world (bits).  In his book "Being Digital", Nicholas Negroponte quotes the fundamental difference between bits and atoms.   Some companies like China, are in the atoms business as they move physical merchandise.  India, on the other hand, its in the bits business as they provide software services and outsourcing. 

Most of you reading this blog are in the bits business but print (atoms) is still a powerful medium to deliver content and QR codes are an effective tool to bridge information in bits through atoms printed on physical material.

Whether you are dealing with bits or atoms, the importance is to understand how to manage the delivery and the experience you wish to convey.  This is where many companies fail when they create and deliver their first QR code.  

Webinar Resources has designed a short learning module that will help you to understand how to create QR codes that deliver quick results - "How to Create QR Codes that Generate Quick Results"

• Learn more about creating effective QR codes by seeing examples
• Download recent and relevant content with your smartphone during training
• View recorded demonstrations of creating QR codes for Brainshark and YouTube mobile videos
• View recorded demonstrations of how to scan QR codes that launch Brainshark and YouTube videos
• Respond to questions in 5 different quizzes
• Create and track your own QR code using our MobExMe platform during the training session

So if you want to be successful with QR codes, then make a small investment of time and money and take this short twenty-seven minute learning module and walk away with knowledge and your own trackable QR code to promote your business.

I received a comment today that anyone can create a QR Code. Yes, but not everyone can create and deliver a successful user experience behind the QR Code that will bring back visitors. Planning, preparation, testing and delivery combined with a relevant "call-to-action are key elements for successful execution. Even major corporations make mistakes when they dip their feet into QR Codes for the first time.

This is part of our discussion that has continued on the LinkedIn Group "QR Codes - Great Ideas".  It began with the article published by @Mashable a week ago - "Why QR Codes Won't Last".   Many of us in the QR Code community have spoken up this week to educate readers that QR Codes are in an early adoption stage in the U.S.   It is not time to declare death to QR Codes as clever entrepreneurs and inventors continue to come up with new and exciting innovations.   We just launched QRCombo, an application that combines two destinations into one QR Code - http://mobexme.com/QRCombo

If you search tweets using the words "QR Code", you will see many creative use cases for QR Codes nearly every week. The #qrchat group that meets every Sunday evening (7:00 pm Central) is always reviewing the week's clever and creative QR Code campaigns. You can see some other great sample use cases for QR codes in this on-demand presentation our our partner, Brainshark, recently produced - "Brainshark and QR Codes". 

From my perspective, the best user experiences are the ones designed for multi-smartphone users from two (Scandinavian Airlines "Buckle Up for 2") to a community (Dayton, Ohio Scavenger Hunt). QR Codes were designed to connect the offline to the online world but they can also connect a community that will follow your brand. Participation of communities is where the greatest penetration and impact can be made for QR Code adoption and that is where we focus our services to help our customers to share and build their brand.  

Want to learn more, do more and provide more experiences with QR Codes?  Host a Mobile Media Made Easy workshop for your group, company or association.  Visit  http://mobex.me/mmmelearn to contact us at Webinar Resources and schedule a session.

Webinar Resources has been producing the monthly webinar replays for Compendium.   This repurposed marketing content has created new value to Compendium as we now produce mobile replays of Compendium's webinar.

Megan Glover, Marketing Manager at Compendium, recently made a blog post about our services at: http://blogging.compendiumblog.com/blog/blogging-with-purpose/0/0/repurposing-marketing-content.  As Megan points out,  "Understanding how your audience wants to receive and digest information is critical to your customer acquisition strategy. Mobile is just one avenue to communicate to these prospects."

As our mobile replay content can be viewed on many popular mobile devices, links to our mobile replay can be inserted into many social media sites.  Mobile content adds another exciting and engaging element to your Multi-Channel Mix.  You can learn more about our Mobile Replay solution at:  http://mobex.me/now.

Last night I pulled out my iPhone and listened to the mobile replay of the June 10th webinar with Compendium and ExactTarget that was recorded by Webinar Resources.  I wanted to review the content that Joel Book, at ExactTarget, covered related to Scotts Lawn Care.   As I listened, Joel reconfirmed our strategy to adopt Compendium's "Web to Post" feature to invite our webinar participants to "tell their story" on how they use multi-channel marketing to build their business.

I put my iPhone into my holster and listened to Joel speak about the compelling reasons to engage your Facebook fans in additional conversations by allowing them to "tell their story" through a simple form that updates your company blog content.

The audio of the mobile replay became valuable new content as it reconfirmed Webinar Resources' decision to adopt Compendium's "Web to Post" feature to reach out to our Webinar Wednesday participants and allow them to "tell their story".   You will hear and see more of this capability in the coming weeks.

With Mobile Replay, you can play streaming on-demand presentation content on many mobile devices.  Mobile Replay is a valuable sales and marketing tool that can stream relevant and recent product/service information to your sales team, partners and prospects..  

A good friend used to share some favorite sayings from her country upbringing.   One of them was "That's as handy as a pocket on a shirt."   She couldn't have said it any better.  Mobile Replay is "Content On-Hand and On-Demand".    Put a mobile replay in your pocket the next time you get ready for a sales call.  Listen, learn and lead the conversation about your products and services that your company can provide for you with Mobile Replay.  

1. Phase 1: Planning
2. Phase 2: Pre-Event Efforts
3. Phase 3: Event Delivery
4. Phase 4: Post-Event Efforts and Outcomes

So here we are in Summer already.   Beautiful weather, bike rides, baseball games, vacations--Who wants to work in a stuffy office?   "But I have to watch that new product intro and be prepared to speak to my customer next week."  "I have to review that latest webinar replay to see what my competitors are up to".

We've got the answer to your Summertime Blues.   Webinar Resources is excited to announce "mobile replay".   Now you can view that relevant content on many mobile devices (supported devices -- iPhone, Droid, Blackberry 8900 and even the iPad).   Yes, it is time to "lounge and learn" while soaking up sun, fun and knowledge at the same time.

We have begun producing content in the new Brainshark enhanced mobile format and will be adding more relevant content to our mobile catalog.    To view a sample on a supported mobile device, text the word webinar to 88769 and we will add you to our mobile subscriber list to receive our latest mobile replay.

With our new condensed webinar replay service, you can accelerate your customer acquisition process with mobile on demand presentation content.   Imagine serving up relevant, targeted content to a customer or prospect's mobile device with a simple text message.

Join our mobile subscriber list and see how easy it is to go mobile and get out of the office!

 

• Why have an event, what are your goals? What do you want to get for your efforts? Develop objectives that are SMART (Specific, Measureable, Attainable, Realistic and Time Based) and align with the current or future needs of the organization.
• Having an educational event provides a reason to talk to customers and prospects. It gives you something to buzz about beyond your capabilities and need for business. It could give your customers reasons to invest in new ideas and new products and services to help them grow.

• Content: strategic, operational, sales, business processes? The content is what will be advertised and why people will attend. Theming your event and tying it to actionable outcomes changes an informative event to a results event. Types of businesses and the role of the attendee will be influenced by the content you choose.
• Type of Event: Face to Face or Webinar. Each presents its own benefits and shortcomings. Consider your content and audience along with your budget and resources as part of your thought process.
• Timing: Early in the quarter? At the beginning, middle or late in the week? Morning, afternoon or all day? What time works best for those you are looking to reach?
• Location: If face to face do you host it at your company, at a local hotel, a customers business? To feed or not to feed? Is the location part of your message? If you choose to have a web conference what are the needs of the solution? Browser, OS, phone, voice over IP, Presentation technology, presentation style, ability to interact with attendees.

I recently took a vacation from our customer acquisition practice at Webinar Resources.  Of all of the different modes of transportation, I have learned this Summer that taking the train across the country is a great way to meet new people.   It is also an interesting opportunity to connect with people and make new contacts.

Think of it, passengers on a train are a lot more open as they have no other place to go
other than a dining car, sleeping berth or observation car.  People just have to interact
with each other as they are captive for the many hours it takes to reach their destination.

My wife and I joined a friend of hers to travel from St. Louis to San Francisco.   Our friend was volunteering for the 17th annual Sharkfest, where 900 brave souls swim from Alcatraz to the San Francisco shore.   See the Brainshark presentation on our webinar service portal for highlights of the event -  www.brainshark.com/webinarresources.

During our ride we met many interesting people and had some good conversations.  We met one retired couple traveling to visit their sons who work in Silicon Valley.  One of their sons works for Google and another is beginning a startup company.  I wrote down the company website www.glyde.com to look at later.   Maybe I will send them a Webinar for ONE presentation.

We met more interesting people on our 48 hr trek and I spent some time jamming with a fellow musician.  Luckily I brought my traveling mandolin and it was great to wake up to the sunrise in Colorado and be able to sing some John Denver tunes.

We had a great trip when we got to San Francisco, San Jose and Aptos.  When we headed back home on a Southwest flight, my wife commented on how people were more friendly on the train and that everyone was rushed in the airport.   We had lots of luggage in tow with souvenirs and we would have loved to have a porter help us aboard a train that would take us back home.  We took the quick way, but planes have no charm, no space and provide little opportunity for interacting with others.

We will always remember our great trip to California this year.  If you want to spend some time with people, see the scenery and possibly make a business connection, plan to take a train trip across the country.   Right now I am hearing "Flight 3346 is ready for departure.  What I would rather hear is "All Aboard!